The Bottom Line Read time: 3.5 minutes. SPECIAL NOTICE! BLACK FRIDAY SUCKS! J/K go buy stuff to your heart's content.I may regret this, but let's give it a go....For 6 years, I hosted The Art Of Lead Generation Implementation Intensive worldwide, where participants paid up to $10,000 each for a seat.We sold the recordings for a very short time a couple of years ago for $3997. This is the best system for you if you generate leads before selling something (or offering a sales call). It's...
10 days ago • 5 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s get straight to it: as high-ticket business owners, we’ve all been there. You’re throwing money into ads like you’re at the craps table, and at the end of the day, you’re left wondering, “Am I actually making this work?” The truth is, you might be measuring the wrong thing. Forget the vanity metrics like impressions or clicks for a second. When it comes to driving sales for premium offers, there’s one KPI that rules them all: cost per...
17 days ago • 3 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk content strategy. Specifically, let’s break down a practical, no-fluff framework to guide the content you put out into the world. Because let’s be honest, the biggest challenge most of us face isn’t a lack of ideas; it’s knowing what kind of content actually moves the needle. Now, I call this the Key Content Framework. It’s not about churning out random posts to keep your feed alive. It’s about putting out purposeful content...
24 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader! Today, we're diving into a topic that every high-ticket business owner needs to master: decision fatigue and, specifically how to eliminate it for your prospects. Because, let’s face it—when people are overwhelmed with too many choices, their default decision is “I’ll think about it” or “maybe later.” And guess what? Later rarely comes and you lose the sale! So, what’s the solution? Lead them to a decision. And no, I’m not talking about...
about 1 month ago • 5 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader! If you're like most high-ticket business owners, you’ve probably noticed that all the content and marketing out there can get a bit overwhelming. There’s so much fluff—everyone's trying to be fancy or build unnecessary authority, but in reality, sometimes all it takes is being direct. Today, I want to share a straightforward framework that cuts through the noise. This "Direct Content Framework" (as I like to call it) comes from something I...
about 1 month ago • 2 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader! Today I want to dive into something we often overlook in the pursuit of growth and revenue: the customer experience. Sure, we all know it’s important, but how many of us really go the extra mile to ensure our customers/clients leave not just satisfied but thrilled? I had an eye-opening moment recently that tied two things together—the story of Amazon’s relentless focus on customer loyalty and a real-world experience I had at a random tea...
about 2 months ago • 5 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about something that’s more important than any ad strategy, any funnel, or any conversion tactic. It’s what I like to call the “art of sticktoitiveness”. This is the magic sauce that keeps you moving forward when it feels like everything is working against you. Now, let’s get real. I’ve been in the online marketing world since its dawn. Back in the day, I studied under Corey Rudl, the original internet marketer who pioneered...
about 2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about a concept that can shake up the way you think about making offers and closing deals. It’s not a new idea, but it’s incredibly powerful when used right: "results in advance"—getting paid after you’ve delivered results. This concept has been championed by marketing legends like Dean Jackson and Joe Polish, and it got me thinking: What if you structured your offers so people only paid once they got a result? It’s a bold move,...
2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about one of the biggest hurdles I see when people sell high-ticket offers: mismatched messaging. You see, whether you're selling a $2,000 offer or a $200,000 package, if your messaging doesn’t align with the buyer you're targeting, it’s like selling a McLaren to someone looking for a Mazda. It’s just not going to click. So today, let’s dive into a framework I call "The Value Buyer Framework"—a way to ensure that your offer speaks...
2 months ago • 3 min read