The Bottom LineRead time: 3.5 minutes. Hey Reader, Let me just say this upfront: If I had to start from scratch today, I’d do the two things I’m now currently doing (after years of testing and trying different models). Sell something high-ticket. That’s it. It’s the simplest, smartest, and most scalable model I know. Let’s unpack this with some brutal honesty, practical insights, and a peek behind my own business model so you can steal what works. Step 1: High Ticket Always WinsHere’s a truth that will save you years of struggle: It takes the same energy to close a $500 deal as it does to close a $5,000 or $50,000 deal. Same sales call. So… why would you choose the smaller check? This is why I’ve always said, high ticket > low ticket all day, every day. You’re not doing more work. You’re just playing at a higher level. And the only real difference? The $500 client scrutinizes every sentence in your contract. Step 2: The Power of the “Double Dip” (aka Monthly Recurring Revenue)Now let me share the model I stumbled into that changed everything: We build Fast Track systems for high-ticket service providers. It’s a premium, done-for-you funnel build that runs only $30,000 per project. ✅ That alone is a solid business. After that one-off project is complete, many of those same clients ask us to run their ads too. So we say yes. And just like that, a $30K one-off client becomes a $7,500–$10,000/month recurring client. One acquisition effort that turns into both high-ticket cash up front and predictable monthly income. Now we’re talking! Step 3: How That One Shift Boosted Our LTVLet’s do some quick math:
And some clients do more than one project. Most go longer than a year. Our average customer lifetime value (LTV)? And the best part, our clients ROI is 3-5X that. So it’s a beautiful win-win. Step 4: How to Make This Work for You (Even If You’re Not Me)Let’s get practical. You don’t need to charge $30K. What you do need is a model that supports two things: 1️⃣ High(er)-ticket, one-time sales This could take many forms:
Whatever fits your business—find a way to bundle both. And here's the thing: Step 5: Price Point Confidence = Sales ConfidenceNow, let’s address the elephant in the room… 🚨 “But Nic, I don’t feel comfortable charging that much.” 🚨 Cool. Let’s talk about that. You can’t sell something you don’t believe in. If you say: They’re gone. You have to believe in the value of what you’re offering. When both of those things are true? And let me add this: Whether it’s $1,000, $5,000, $30,000, or $100,000. Step 6: Less Clients, More RevenueMost people are chasing more clients. What if you didn’t have to? Let’s say your goal is to make $120K this year. Option A:
Option B:
Same income. 2 clients instead of 100. This is the power of the high-ticket + MRR model. Final Thought: Simplify to MultiplyIf I were starting over today, I wouldn’t: I’d do this: ✅ Pick a high-value offer That’s it. The model is simple. The mindset is everything. So the question isn’t: “Can I do this?” Now go sketch it out. P.S. Ready For More Calls On Your Calendar? . |
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about pricing. Specifically, how to charge more without feeling like a fraud, fumbling your sales, or curling into the fetal position every time someone asks, “So… how much is it?” Because here’s the deal:You don’t start with high-ticket.You grow into it. And that growth doesn’t come from pulling a number out of thin air or listening to some online bro who tells you, “Just charge $10K, bro.” It comes from one thing: conviction....
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