The Bottom Line

Read time: 3.5 minutes.

​

Hey Reader,

Let me just say this upfront:

If I had to start from scratch today, I’d do the two things I’m now currently doing (after years of testing and trying different models).

Sell something high-ticket.
And stack it with monthly recurring revenue.

That’s it.

It’s the simplest, smartest, and most scalable model I know.
And yet most people overcomplicate it.

Let’s unpack this with some brutal honesty, practical insights, and a peek behind my own business model so you can steal what works.

Step 1: High Ticket Always Wins

Here’s a truth that will save you years of struggle:

It takes the same energy to close a $500 deal as it does to close a $5,000 or $50,000 deal.

Same sales call.
Same onboarding process.
Same nurturing.
Same client hand-holding.

So… why would you choose the smaller check?

This is why I’ve always said, high ticket > low ticket all day, every day.

You’re not doing more work. You’re just playing at a higher level.

And the only real difference?
👉 Your audience.

The $500 client scrutinizes every sentence in your contract.
The $50,000 client wires the money and asks if they can add a second project.

Step 2: The Power of the “Double Dip” (aka Monthly Recurring Revenue)

Now let me share the model I stumbled into that changed everything:

We build Fast Track systems for high-ticket service providers. It’s a premium, done-for-you funnel build that runs only $30,000 per project.

✅ That alone is a solid business.
✅ But here’s where it gets better…

After that one-off project is complete, many of those same clients ask us to run their ads too.

So we say yes.

And just like that, a $30K one-off client becomes a $7,500–$10,000/month recurring client.

One acquisition effort that turns into both high-ticket cash up front and predictable monthly income. Now we’re talking!

Step 3: How That One Shift Boosted Our LTV

Let’s do some quick math:

• A client pays $30K for the funnel.
• Then they move into $10K/month for ad management.
• Even if they only stay for a year (most stay much longer), that’s $150,000 from one customer.

And some clients do more than one project. Most go longer than a year.

Our average customer lifetime value (LTV)?
​ 👉 Between $100K and $400K.

And the best part, our clients ROI is 3-5X that. So it’s a beautiful win-win.

Step 4: How to Make This Work for You (Even If You’re Not Me)

Let’s get practical.

You don’t need to charge $30K.
You don’t need to run an agency.
You don’t even need to be in services.

What you do need is a model that supports two things:

1️⃣ High(er)-ticket, one-time sales
​2️⃣ Monthly recurring revenue (MRR)

This could take many forms:

• Done-for-you services
• Coaching + continuity programs
• Consulting + backend retainers
• Courses + community
• Masterminds + maintenance

Whatever fits your business—find a way to bundle both.

And here's the thing:
If you’re going to do the work to land a client anyway, why not make the most of it?

Step 5: Price Point Confidence = Sales Confidence

Now, let’s address the elephant in the room…

🚨 “But Nic, I don’t feel comfortable charging that much.” 🚨

Cool. Let’s talk about that.

You can’t sell something you don’t believe in.
People feel your hesitation.

If you say:
💬 “Yeah, um, the offer is $15,000…”
​But your voice is quivering and your posture says “please don’t hit me”…

They’re gone.

You have to believe in the value of what you’re offering.
And at the same time, the prospect must feel like they’re getting a killer deal.

When both of those things are true?
💥 Sales magic.

And let me add this:
​There is always a market for your price point.

Whether it’s $1,000, $5,000, $30,000, or $100,000.
There are people out there ready to pay—if your value aligns with what they want and you show up with conviction.

Step 6: Less Clients, More Revenue

Most people are chasing more clients.

What if you didn’t have to?

Let’s say your goal is to make $120K this year.

Option A:

• Sell a $1,200 course to 100 people.
• Requires constant launches, customer service, and ad spend.

Option B:

• Get two clients who pay $5K upfront + $5K/month for 12 months.
• Done.

Same income. 2 clients instead of 100.

This is the power of the high-ticket + MRR model.

Final Thought: Simplify to Multiply

If I were starting over today, I wouldn’t:
❌ Launch a low-ticket course
❌ Try to scale a group program
❌ Build a giant social following first

I’d do this:

✅ Pick a high-value offer
✅ Charge a high-ticket one-time price
✅ Bundle it with monthly recurring revenue
✅ Focus on one acquisition path
✅ Serve fewer clients, better

That’s it.

The model is simple. The mindset is everything.

So the question isn’t: “Can I do this?”
​The question is: “What version of this model works best for me?”

Now go sketch it out.
​
Nic “High Value, Recurring Value” Kusmich
​

P.S. Ready For More Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much lower costs, without using an old, outdated traditional funnel... Interested? Learn more here → https://scale.nicholaskusmich.com/fast-track

​

​

​

​

​
​
​
​
​
​
​

​
​

​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​​
​

​
​

​

​
​
​
​

​

​

​

​

​

​

​

​

​

​

​

.