Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Absolute Best Business Model With The Highest Returns
The Bottom LineRead time: 3.5 minutes. Hey Reader, Let me just say this upfront: If I had to start from scratch today, I’d do the two things I’m now currently doing (after years of testing and trying different models). Sell something high-ticket. That’s it. It’s the simplest, smartest, and most scalable model I know. Let’s unpack this with some brutal honesty, practical insights, and a peek behind my own business model so you can steal what works. Step 1: High Ticket Always WinsHere’s a truth that will save you years of struggle: It takes the same energy to close a $500 deal as it does to close a $5,000 or $50,000 deal. Same sales call. So… why would you choose the smaller check? This is why I’ve always said, high ticket > low ticket all day, every day. You’re not doing more work. You’re just playing at a higher level. And the only real difference? The $500 client scrutinizes every sentence in your contract. Step 2: The Power of the “Double Dip” (aka Monthly Recurring Revenue)Now let me share the model I stumbled into that changed everything: We build Fast Track systems for high-ticket service providers. It’s a premium, done-for-you funnel build that runs only $30,000 per project. ✅ That alone is a solid business. After that one-off project is complete, many of those same clients ask us to run their ads too. So we say yes. And just like that, a $30K one-off client becomes a $7,500–$10,000/month recurring client. One acquisition effort that turns into both high-ticket cash up front and predictable monthly income. Now we’re talking! Step 3: How That One Shift Boosted Our LTVLet’s do some quick math:
And some clients do more than one project. Most go longer than a year. Our average customer lifetime value (LTV)? And the best part, our clients ROI is 3-5X that. So it’s a beautiful win-win. Step 4: How to Make This Work for You (Even If You’re Not Me)Let’s get practical. You don’t need to charge $30K. What you do need is a model that supports two things: 1️⃣ High(er)-ticket, one-time sales This could take many forms:
Whatever fits your business—find a way to bundle both. And here's the thing: Step 5: Price Point Confidence = Sales ConfidenceNow, let’s address the elephant in the room… 🚨 “But Nic, I don’t feel comfortable charging that much.” 🚨 Cool. Let’s talk about that. You can’t sell something you don’t believe in. If you say: They’re gone. You have to believe in the value of what you’re offering. When both of those things are true? And let me add this: Whether it’s $1,000, $5,000, $30,000, or $100,000. Step 6: Less Clients, More RevenueMost people are chasing more clients. What if you didn’t have to? Let’s say your goal is to make $120K this year. Option A:
Option B:
Same income. 2 clients instead of 100. This is the power of the high-ticket + MRR model. Final Thought: Simplify to MultiplyIf I were starting over today, I wouldn’t: I’d do this: ✅ Pick a high-value offer That’s it. The model is simple. The mindset is everything. So the question isn’t: “Can I do this?” Now go sketch it out. P.S. Ready For More Calls On Your Calendar? . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader, I hate to say this, but… actually, no, I’ll just say it: 👉 If you're in a market and you don’t know what your prospects truly want, you might be in the wrong business. There. It’s out. Now let me explain why this is such a big deal, and how to fix it fast. Because you don’t need a PhD in psychology, a thousand-dollar customer avatar worksheet, or ChatGPT to decode what your ideal clients actually want. What you do need? 📞 Real conversations...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about pricing. Specifically, how to charge more without feeling like a fraud, fumbling your sales, or curling into the fetal position every time someone asks, “So… how much is it?” Because here’s the deal:You don’t start with high-ticket.You grow into it. And that growth doesn’t come from pulling a number out of thin air or listening to some online bro who tells you, “Just charge $10K, bro.” It comes from one thing: conviction....
The Bottom Line Read time: 3.5 minutes. Hey Reader, Here’s a question every entrepreneur should tattoo on the inside of their brain: 👉 What is the fastest path to get me to the result I want? Simple question.Surprisingly rare answer. Because while most people say they want speed, their actions say otherwise. They pick the complicated path. The slow path. The “this doesn’t feel right but maybe it’ll pay off one day” path. Let me just say this upfront: ⚡️ You can go fast. You can go aligned....