The Bottom Line

Read time: 3.5 minutes.​
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*I am hosting a LIVE Group Consulting Call on Zoom on April 8th @ 10am PT. Open to anyone who wants personalized advice on how to amplify their marketing.

Use coupon code: "firstfree" HERE to get your first one free

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Hey Reader,

Most business owners think the next big jump in revenue means adding something new:

• A new marketing channel
• A new ad strategy
• A new sales process
• A new software (because AI will solve everything, right?)

Wrong.

Your next level of growth isn’t in something new. It’s in optimizing what’s already working.

Let me explain.

Step 1: Before You Add, Look Inside

Whenever I see a business owner wanting to grow—whether it’s from $300K to $500K or $1M to $2M—the first question I ask is:

👉 What has gotten you to this level?

There’s a reason you’re at $300K right now. You did something right. You found an audience, sold them something, and delivered value.

So why is the first instinct to abandon what’s working and chase something new?

Most business owners overlook the hidden goldmine that’s already sitting inside their business.

Because the truth is, going from $300K to $500K doesn’t require a radical new strategy.

It requires squeezing more juice from what’s already in front of you.

Step 2: Double Down on What’s Already Working

Instead of frantically searching for new traffic sources, new ad platforms, or new shiny objects, ask yourself:

🔹 Where are we getting clients right now? (And can we get more from that channel?)
🔹 What’s our best-performing offer? (And can we raise the price or improve conversions?)
🔹 Who’s already buying from us? (And can we get them to buy again or spend more?)

For 90% of businesses, the next $200K isn’t in something new—it’s in going deeper into what’s already working.

💡 If referrals are bringing in business, systematize referrals.
💡 If organic social is working, post more frequently.
💡 If your sales process is converting, tighten the follow-up sequence.
💡 If clients love your product, offer a higher-tier version.

The easiest money is the money already within reach.

Step 3: The 20% Lift That Changes Everything

Most business owners are looking for some massive change—some “secret” hack that will 10X their revenue overnight.

Here’s the reality: you don’t need a 10X overnight shift.

You need small, strategic 20% lifts in key areas.

• If your sales calls close at 20%, improving to 24% is a game-changer.
• If your landing page converts at 3%, moving it to 4% means way more leads for the same ad spend.
• If your clients usually spend $5K, a strategic offer bump to $6K is an instant 20% boost in revenue.

The problem?

Most business owners get bored and jump to something new before they fully optimize what’s already working.

Step 4: Stop Searching for “The Next Big Thing”

I get it. We all want to stay ahead. We hear about AI agents, new ad platforms, TikTok trends, and all the other shiny objects screaming for our attention.

But let’s be real.

You don’t need to “figure out AI” to grow from $300K to $500K.
You don’t need a new funnel, a new team, or a new tech stack.

You just need to dial in and optimize what’s already working.

Think of it like this:

🚀 You already have a plane in the air. Instead of building a brand-new plane, why not upgrade the engine and add more fuel?

Step 5: Execute Relentlessly (Then Scale Up)

If you want a business that grows predictably and profitably, here’s the best advice I can give you:

💡 Before you add something new, MAX OUT what’s already working.

Then, and only then, do you experiment with new channels.

The best businesses aren’t built on shiny object syndrome. They’re built by:

• Relentless focus on the fundamentals
• Doubling down on what works
• Optimizing the details that drive 20% lifts

And then—when you’ve fully optimized—you can add more.

But until then?

🚀 Stop looking for new. Start optimizing what’s already working.

The Bottom Line: Where’s Your Low-Hanging Fruit?

If you had to double down on ONE area of your business that’s already working, what would it be?

🔹 More from existing clients?
🔹 Increasing sales conversion rates?
🔹 Improving lead flow from your best channel?

Pick one. Go all in.

Growth is already in your hands. You just have to squeeze it.

Now go optimize something.

Nicholas “maximizing” Kusmich
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P.S. Ready For More Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much lower costs, without using an old, outdated traditional funnel... Interested? Learn more here → https://scale.nicholaskusmich.com/fast-track

P.P.S. I am hosting a LIVE Group Consulting Call on Zoom on Tuesday April 8th. Open to anyone who wants personalized advice on how to amplify their marketing. The cost is only $27 (One time for each time you want to join). No silly membership or subscription billing. There is NO pitching into and upsell. Just 100% personalized consulting, given to those who want to ask questions. BUT, your first call will always be 100% FREE. Consider it a "test drive," as I believe that if given the opportunity to try something before buying, we would all take that. So use coupon code: "firstfree" HERE to get your first one free.

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