Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
How to Build a Business That Feels as Good as It Grows
The Bottom LineRead time: 3.5 minutes. Hey Reader, Here’s a question every entrepreneur should tattoo on the inside of their brain: 👉 What is the fastest path to get me to the result I want? Simple question. Because while most people say they want speed, their actions say otherwise. They pick the complicated path. The slow path. The “this doesn’t feel right but maybe it’ll pay off one day” path. Let me just say this upfront: Let’s break it down. Step 1: Choose the Fastest Proven Path, Not the Noisiest OneIf you have two methods in front of you:
Which one do you pick? Exactly. Method A. But here’s where people get tripped up… Just because everyone in your industry is raving about TikTok funnels or cold DMs or podcast guesting or building a $37 tripwire doesn’t mean that’s your fastest route. Your fastest route is the one that: You don’t need to outsmart the game. You just need to play the right game well. Step 2: Pick the Path You Actually Enjoy (Because You’ll Be Repeating It)Now here’s the part most people miss completely: You could have a method that’s fast, effective, and profitable… I’ve seen it firsthand: Yes, the checks are big. So here’s the better question: 👉 What path gets me to the result… that I actually enjoy walking? Because success isn’t just about getting there, it’s about staying there without losing your sanity. Step 3: You Get to Make (and Change) the RulesNow for the fun part. My friend Todd Herman puts it like this: “You choose the field of play.” But here’s what most business owners do: Meanwhile, the whole time… Sounds crazy? You can say: And the best part? Step 4: Pivot Permission: You Can Always Change the GameLet’s say you make a decision today. And four months from now? You hate it. You know what that means? You just change it. That’s the beauty of business ownership. You don’t need a committee. You don’t need permission. You don’t need to fill out Form 487B to realign your vision. You just decide. There’s no failure in pivoting. There’s only staying stuck in a business you hate running because you’re too stubborn to admit it’s time for a switch. Final Thought: Build a Business That Works for YouLet me leave you with this: The best business model is not the one that sounds the smartest in theory. That’s it. So here’s your challenge: If not… You’re the owner. You’re the architect. Nicholas “Enjoying The Growth” Kusmich P.S. Ready For More Calls On Your Calendar? . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader, I hate to say this, but… actually, no, I’ll just say it: 👉 If you're in a market and you don’t know what your prospects truly want, you might be in the wrong business. There. It’s out. Now let me explain why this is such a big deal, and how to fix it fast. Because you don’t need a PhD in psychology, a thousand-dollar customer avatar worksheet, or ChatGPT to decode what your ideal clients actually want. What you do need? 📞 Real conversations...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about pricing. Specifically, how to charge more without feeling like a fraud, fumbling your sales, or curling into the fetal position every time someone asks, “So… how much is it?” Because here’s the deal:You don’t start with high-ticket.You grow into it. And that growth doesn’t come from pulling a number out of thin air or listening to some online bro who tells you, “Just charge $10K, bro.” It comes from one thing: conviction....
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let me just say this upfront: If I had to start from scratch today, I’d do the two things I’m now currently doing (after years of testing and trying different models). Sell something high-ticket.And stack it with monthly recurring revenue. That’s it. It’s the simplest, smartest, and most scalable model I know.And yet most people overcomplicate it. Let’s unpack this with some brutal honesty, practical insights, and a peek behind my own...