The Bottom Line Read time: 3.5 minutes. *I am hosting a LIVE Group Consulting Call on Zoom on March 11th @ 10am PT. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free Hey Reader, Let’s talk about something that trips up even the smartest business owners when running ads: Knowing when to push harder and when to step back. I see it all the time. Someone launches a campaign, starts seeing results, and then…...
10 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. *I am hosting a LIVE Group Consulting Call on Zoom on Feb 25th @ 10am PT. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free Hey Reader, I recently had a client ask me about growing his business while supporting causes that are important to him. Let’s talk about something most entrepreneurs wrestle with: how to scale your business while staying true to its purpose....
17 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. *I am hosting a LIVE Group Consulting Call on Zoom on Feb 18th @ 10am PT. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free Hey Reader, Let’s clear something up once and for all: ✅ If you’re selling high-ticket offers, a 3-6X return on ad spend (ROAS) is absolutely possible.✅ If you’re selling low-ticket offers, breaking even (or losing money) is almost guaranteed...
24 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. *Every 2 weeks, I am hosting a LIVE Group Consulting Call on Zoom. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free (then $27 for each call you choose to attend after that. This is not a subscription) Hey Reader, Let’s get one thing straight: half of marketing is just choosing the right audience. You can have the world’s best messaging, but if you’re speaking to...
about 1 month ago • 4 min read
The Bottom Line Read time: 3.5 minutes. *Every 2 weeks, I am hosting a LIVE Group Consulting Call on Zoom. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free (then $27 for each call you choose to attend after that. This is not a subscription) Hey Reader, There’s one simple shift that, if you truly get it, will completely transform your marketing. Ready? Here it is: 🚨 Your landing page is never about...
about 1 month ago • 3 min read
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, '$25M+ in A Trust Recession - An Interview With Ravi Abuvala of Scaling With Systems' Hey Reader, Let’s talk about ads—but not the boring, same-old “Buy My Stuff” kind. Instead, let’s explore how your ads can spark genuine conversations and even go viral. Because here’s the truth: The best ads don’t feel like ads at all. The Secret to Stand-Out Ads Think about this: When was the last time you stopped mid-scroll for an ad...
about 2 months ago • 3 min read
The Bottom Line Read time: 3.5 minutes. *Listen to my latest podcast that reveals how my new feature film (www.unbecoming.movie/invite) came out. You'll also discovery the keys to storytelling that transforms. Listen Here Hey there, friend! Let’s dive into a topic that has the power to supercharge your business faster than you can say “ROI”: testimonials and endorsements. If you’re not already harnessing the mighty weight of social proof, buckle up, because today we’re going to talk about why...
about 2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. *Listen to my latest podcast that reveals how my new feature film (www.unbecoming.movie/invite) came out. You'll also discovery the keys to storytelling that transforms. Listen Here Hey Reader, Let’s talk about that moment on a sales call. You know the one—when your prospect starts dancing around the idea of commitment like it’s the finals of "So You Think You Can Stall." “Uh, I need to talk to my partner first.”“I wasn’t expecting the price.”“Can I...
about 2 months ago • 5 min read
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, 'Doing the Unimaginable and Breaking Records - An Interview With Iron Cowboy James Lawrence' Reader, If You're Not Having Conversations, You're Not Closing Deals. Period. Let me start with the obvious: conversations lead to conversions. Groundbreaking, I know. But here’s the thing: so many of us get seduced by all the shiny online tools, automations, and funnels we’ve built and then forget to do the one thing that drives...
2 months ago • 5 min read