Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
Are You In The Wrong Business
The Bottom LineRead time: 3.5 minutes. Hey Reader, I hate to say this, but… actually, no, I’ll just say it: 👉 If you're in a market and you don’t know what your prospects truly want, you might be in the wrong business. There. It’s out. Now let me explain why this is such a big deal, and how to fix it fast. Because you don’t need a PhD in psychology, a thousand-dollar customer avatar worksheet, or ChatGPT to decode what your ideal clients actually want. What you do need? 📞 Real conversations Let’s break this down. Step 1: You Should Know What Your Market Wants (Even If They Can’t Articulate It)Look, your clients might not be able to describe what they want clearly. That’s normal. They might say they want:
But what they really want is:
It’s your job to translate vague desires into clear, compelling outcomes, and then turn those into powerful marketing. This is what separates average marketers from elite ones. You don’t wait for the client to hand you a bullet-point list of “here’s exactly what I need.” You listen between the lines. I can tell you, for example, what high-ticket clients really want, not because I read a white paper about it, but because I’ve had hundreds of calls with them. They want… That’s not coming from theory. That’s lived experience. Step 2: If You Don’t Know, You’re Not Listening EnoughNow, if you're reading this and thinking, “I’m not sure what my market really wants…” The solution isn’t complicated. Start doing this: My friend Todd Herman used to do this every single day: 📞 He’d pick up the phone and randomly call one of his past customers. Not to sell. “Hey, just wondering how the program’s going. What’s working? What’s frustrating? Anything unexpected come up?” No script. No agenda. Just genuine curiosity. What did he get from that?
That’s how you develop marketing that hits like a heat-seeking missile. Step 3: Skip the Surveys, Start the ConversationsSurveys are great in theory. But nothing beats real-time conversations. You don’t need 1,000 responses to get clarity. You need 10 honest chats. Try this:
You’ll be shocked by what comes out of their mouths. And the best part? Step 4: If You’re Out of Touch, It’s Time to Get Back in the TrenchesIf you feel disconnected from your audience… The answer probably isn’t: The answer is: Rebuild that connection. Because if you’re not deeply in tune with your market, you’re building a business on assumptions. Final Thought: Marketing That Converts Starts With ListeningIf you want to create messaging that resonates… Then stop trying to guess what your people want. You don’t need a new strategy. Because when you know them better than they know themselves, your marketing becomes effortless. Now go talk to your people. – Nicholas “In The Trenches” Kusmich P.S. Ready For More Calls On Your Calendar? . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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