The Real Secret to Making the Right Decision (Spoiler: You’re Thinking About It Wrong)


The Bottom Line

Read time: 3.5 minutes.

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Hey Reader,

Let’s talk about decisions. Specifically, the crippling, overanalyzed, stress-inducing kind. The ones that make you feel like a bomb squad technician deciding whether to cut the red wire or the blue wire—but in reality, it’s just choosing between two email subject lines or debating whether to post that ad campaign today or tomorrow.

Now, I used to be like you. Overthinking. Analyzing every angle. Trying to predict the future like I had some kind of insider trading tip on life. But then I had a very expensive, very painful lesson in why all of that is a colossal waste of time.

Years ago, I had massive FOMO about cryptocurrency. Everyone and their dog (literally, thanks to Dogecoin) was talking about it. So, in a moment of complete brilliance—by which I mean sheer panic—I dropped $400,000 on Bitcoin and Ethereum.

And for about 48 hours, I felt like a genius.

Then Elon Musk tweeted something about a new coin, and the market crashed. And when I say crashed, I mean my $400K investment turned into $20K overnight. If you ever want to simulate that experience for free, just take four stacks of $100K in cash and set them on fire. Same feeling.

Now, here’s the kicker: I could’ve spent the next year agonizing over my mistake, lamenting my bad luck, and spiraling into an existential crisis about whether I should ever make another financial decision again.

But I didn’t. Because I learned that the key isn’t making the right decision—it’s making your decision right.

See, most people obsess over picking the “right” choice upfront, as if there’s some cosmic scoreboard keeping track of their decision-making percentage. But the truth is, the success of a decision isn’t determined at the moment you make it—it’s determined by what you do after.

Think about it: How many times have you seen someone start a business, launch a campaign, or join a coaching program, only to half-ass it, get cold feet, or jump ship the second something doesn’t go perfectly? And then, of course, they say, “See, I knew this wouldn’t work.”

But what if instead of hedging every bet, you went all in? What if you decided that once you made a decision, you’d do everything in your power to make it successful?

Let’s be real—most people’s biggest problem isn’t making the wrong decision. It’s making no decision. They sit in paralysis, waiting for some divine sign, analyzing themselves into oblivion, and losing precious time in the process. Meanwhile, the people who are crushing it? They’re not necessarily making better choices—they’re just committing fully to the choices they make.

So here’s my challenge to you:

  • Stop obsessing over “what ifs.” No decision is perfect. Take action and course-correct along the way.
  • Commit fully. If you decide to do something, don’t just dip your toes in—jump in and make it work.
  • Own the outcome. If it goes well, great. If it doesn’t, learn, adapt, and pivot. Either way, you win.

Life (and business) rewards those who move. So go make a decision. Then make it right.

To bold moves,

Nicholas “Making Decisions Right” Kusmich aka almost a crypto decamillionaire

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Nicholas Kusmich

Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/

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