The Bottom LineRead time: 3.5 minutes. Hey Reader, Let’s talk about one of the biggest hurdles I see when people sell high-ticket offers: mismatched messaging. You see, whether you're selling a $2,000 offer or a $200,000 package, if your messaging doesn’t align with the buyer you're targeting, it’s like selling a McLaren to someone looking for a Mazda. It’s just not going to click. So today, let’s dive into a framework I call "The Value Buyer Framework"—a way to ensure that your offer speaks directly to the type of buyer you're targeting, whether you're selling premium, luxury, or something in between. Step 1: Identify Your Buyer TypeBefore you create your sales pitch or marketing materials, you need to know exactly who you're talking to. I like to break buyers down into six key types:
Step 2: Align Your Messaging with Their ValuesOnce you’ve identified your buyer, it’s time to tailor your messaging to what they value most. Here’s where most marketers drop the ball: they're pitching a premium product with commodity-style messaging. For example, if you're selling a high-end service, you don't want to talk about price or practicality. Your buyer doesn't care about those things—they want to know how your offer elevates their status or solves a bigger problem. Let's look at a few examples:
Step 3: Speak Their LanguageNow that you know who your buyer is and what they value, make sure your marketing speaks their language. An opulent buyer doesn’t care that your product has more features than the competition. They care about what those features say about them. The same goes for a causal buyer—they want to feel like their purchase is contributing to something larger. You see where I’m going with this? It’s all about alignment. So, here’s the quick and easy takeaway: before you hit ‘send’ on that ad or jump on a call, ask yourself these two questions:
When your messaging matches the values of the buyer, that’s when conversions happen. Keep refining, keep testing, and keep aligned with the right buyer for your offer. Offer the right value and you’ll get the right buyer. All the best, Nic “Opulent” Kusmich P.P.S. Ready For More Calls On Your Calendar? . |
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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