The Bottom Line Read time: 3.5 minutes. Hey Reader, Ever feel like your marketing materials could put a sloth to sleep? You're not alone. Most businesses drown their audience in a sea of features, benefits, and jargon so thick, you could build a life raft out of it. And your prospect would need it due to death by a thousand boring marketing materials. But what if there was a way to ditch the dull and become the marketing messiah your ideal clients have been desperately seeking? Enter the...
9 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader! Every single week I hear from Premium high-ticket business owners complaining that they are wasting time (and money) speaking with unqualified leads. I can’t help but shake my head as there is absolutely NO reason you should EVER be speaking with unqualified prospects.So in today's issue of The Bottom Line, I’m going to break down a few key things you should add to your process to make sure you’re only speaking with the best prospects. Also,...
16 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about the art and science of refining your business processes. Today, we're talking about one of the most critical, yet often overlooked aspects of your business (at least when it comes to getting new clients and onboarding them) —the user experience. Now, before you roll your eyes thinking this is just another buzzword, stick with me. I promise this will be worth your time, as it could be the difference between a successful...
30 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Special Opportunity: If you have a winning offer in the info space and are currently running ads but a) you’re not thrilled with the current results (ie. they plateaued) or b) you’ve hit a ceiling and can’t scale past it. I have a couple of spots that opened up in our agency to run your META ads. Here is the deal. We have a simple policy. We outperform your current results or you don’t pay and get a full refund. Simple as that. Either we earn you as a...
about 1 month ago • 3 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Today, we're diving into something that's always been a bit of a hot potato for me—goal setting. Now, before you start imagining vision boards and chanting affirmations in the mirror, hold on. I’ve got a bit of a twist on this whole goal-setting shebang. My Love-Hate Relationship with Goal Setting Let's rewind a bit. Many moons ago, I plunged into the personal development world, you know, with the big hitters like "Think and Grow Rich."...
about 2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Have you ever felt like your business is stuck in the mud, unable to gain momentum no matter how hard you push? Trust me, you’re not alone. One of the biggest bottlenecks to growth is often—you guessed it—us! We end up being the CEO, the marketer, the salesperson, and the tech support all rolled into one. Sounds familiar, right? Today, I want to share with you a fantastic concept called the “Replacement Ladder. Inspired by my buddy Dan...
about 2 months ago • 6 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Today, we’re diving into sales – specifically, how to confidently close high-ticket sales without feeling like you need a shower afterward. If you've ever felt like a clumsy dancer at a wedding when it comes to sales, this is for you. Let’s get into it. First things first, let’s debunk a myth. Sales isn't about slick talk or making people feel uncomfortable. It's about confidence. I once heard someone say, "He or she who has the most...
2 months ago • 6 min read
The Bottom Line Read time: 3.5 minutes. Good morning Reader, Picture this: It's the ungodly hour of 3 AM. The world is asleep, but here you are, wide awake, your mind buzzing with ideas that just can't wait till morning. Sounds familiar? Well, it sure does to me. Just the other night, I found myself in this exact scenario, iPad in hand, scribbling down what I'm about to share with you today.You see, having a high ticket business means a lot revolves around your enrollment rate, and that is...
2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Ever found yourself shivering not from the cold but from the anticipation of what's next? I recently did, submerged in the icy embrace of my daily cold plunge, my eyes, as usual, glued to the ticking timer counting down from 4 mins, eagerly awaiting my escape. Ah, the things we do for health, right? But here's where the plot thickens. As the seconds ticked away, a revelation bubbled to the surface, not unlike the shivers coursing through my...
3 months ago • 2 min read