The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s dive into something that’s probably holding back more sales than we’d like to admit: objections. You know, those pesky little “buts” that creep up right when you think you’ve got someone ready to sign on the dotted line. Objections are a natural part of the sales process, but how you handle them can be the difference between a sale and a missed opportunity. And today, I want to talk about a unique way to overcome them—not by...
9 days ago • 3 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about something that a lot of people miss in their marketing: messaging. And not just any kind of messaging—the kind that speaks directly to your ideal prospect. You know, the one who’s ready to swipe their card for your high-ticket offer without batting an eyelid. I had an interesting conversation a couple of weeks ago with one of my coaching clients. They said, “Nic, I joined this program because I want to know how to speak to...
16 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about something that can be incredibly frustrating: you’ve done the hard work of getting people to book calls, but then they don’t show up. It’s the sales equivalent of planning a big dinner, setting the table, and then finding out your guests decided to ghost you. No-shows are a common pain point, but the good news is there are ways to dramatically increase your show-up rates and stop wasting time on empty calendars. Whether...
23 days ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Today I want to dive into one of the most underrated aspects of marketing – perception. This concept might sound a bit fluffy at first, but stick with me. You'll soon see how mastering this can catapult your business to new heights. Let’s not waste any time and dive right in. Setting the Scene Remember, the first impression you make on potential clients happens in nanoseconds. Yes, nanoseconds! And those first moments set the stage for...
about 1 month ago • 3 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader,Buckle up for a dose of real talk about what separates the marketing minnows from the whales. It all boils down to one thing: commitment with a backbone. On a recent coaching call, I delved into the wisdom I sometimes glean from my daily cold plunge habit. Btw, someone sent me this clip of this song and now I can’t get it out of my head every time I cold plunge. 😂While the health benefits of a daily ice bath might be debatable, there's a...
about 1 month ago • 2 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Ever feel like your marketing materials could put a sloth to sleep? You're not alone. Most businesses drown their audience in a sea of features, benefits, and jargon so thick, you could build a life raft out of it. And your prospect would need it due to death by a thousand boring marketing materials. But what if there was a way to ditch the dull and become the marketing messiah your ideal clients have been desperately seeking? Enter the...
about 2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader! Every single week I hear from Premium high-ticket business owners complaining that they are wasting time (and money) speaking with unqualified leads. I can’t help but shake my head as there is absolutely NO reason you should EVER be speaking with unqualified prospects.So in today's issue of The Bottom Line, I’m going to break down a few key things you should add to your process to make sure you’re only speaking with the best prospects. Also,...
about 2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about the art and science of refining your business processes. Today, we're talking about one of the most critical, yet often overlooked aspects of your business (at least when it comes to getting new clients and onboarding them) —the user experience. Now, before you roll your eyes thinking this is just another buzzword, stick with me. I promise this will be worth your time, as it could be the difference between a successful...
2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. Special Opportunity: If you have a winning offer in the info space and are currently running ads but a) you’re not thrilled with the current results (ie. they plateaued) or b) you’ve hit a ceiling and can’t scale past it. I have a couple of spots that opened up in our agency to run your META ads. Here is the deal. We have a simple policy. We outperform your current results or you don’t pay and get a full refund. Simple as that. Either we earn you as a...
3 months ago • 3 min read