The Bottom Line Read time: 3.5 minutes. *Listen to my latest podcast that reveals how my new feature film (www.unbecoming.movie/invite) came out. You'll also discovery the keys to storytelling that transforms. Listen Here Hey Reader, Let’s talk about that moment on a sales call. You know the one—when your prospect starts dancing around the idea of commitment like it’s the finals of "So You Think You Can Stall." “Uh, I need to talk to my partner first.”“I wasn’t expecting the price.”“Can I...
13 days ago • 5 min read
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, 'Doing the Unimaginable and Breaking Records - An Interview With Iron Cowboy James Lawrence' Reader, If You're Not Having Conversations, You're Not Closing Deals. Period. Let me start with the obvious: conversations lead to conversions. Groundbreaking, I know. But here’s the thing: so many of us get seduced by all the shiny online tools, automations, and funnels we’ve built and then forget to do the one thing that drives...
20 days ago • 5 min read
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, 'Bob Proctor Passed On His Baton - An Interview With Arash Vossoughi' Hey Reader, Just the other day I had a client tell me they were doing 3.5X ROAS on cash collected and over 10X ROAS on total revenue using our Fast Track process.So his next question was - how do I effectively scale from $6k-$10k monthly ad budget to $30k+ monthly budget?Here is how I responded… First, if this is you, you’re already winning with a 3.5x...
27 days ago • 3 min read
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, 'Bankruptcy to 9-Figure Exit - An Interview With Brad Pedersen' Hey Reader, The holidays are upon us, and that age-old question pops up like a relative asking about your relationship status: “Should I run ads during the holidays?” First off, let me say this: there’s no one-size-fits-all answer. But don’t worry; I’m about to give you the framework to decide—because winging it isn’t a strategy and for some this is a make or...
about 1 month ago • 3 min read
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, 'Building a $100M Business and How To Avoid Entitled Kids - An Interview With Tom Kelly' Hey there, friend! Let’s dive into a topic that has the power to supercharge your business faster than you can say “ROI”: testimonials and endorsements. If you’re not already harnessing the mighty weight of social proof, buckle up, because today we’re going to talk about why it’s the most underrated asset in your marketing toolbox—and...
about 1 month ago • 4 min read
The Bottom Line Read time: 3.5 minutes. SPECIAL NOTICE! Thank God BF Is Over!BF / CM is generally chaos. I hope you were able to snag all the details you were waiting on! Since I wanted to join in on all the fun (and hopefully all the madness is settled), I was looking for the best way to offer value to you. I may regret this, but I am extending this special offer until December 8th... consider it a POST BF special. For 6 years, I hosted The Art Of Lead Generation Implementation Intensive...
about 2 months ago • 4 min read
The Bottom Line Read time: 3.5 minutes. SPECIAL NOTICE! BLACK FRIDAY SUCKS! J/K go buy stuff to your heart's content.I may regret this, but let's give it a go....For 6 years, I hosted The Art Of Lead Generation Implementation Intensive worldwide, where participants paid up to $10,000 each for a seat.We sold the recordings for a very short time a couple of years ago for $3997. This is the best system for you if you generate leads before selling something (or offering a sales call). It's...
about 2 months ago • 5 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s get straight to it: as high-ticket business owners, we’ve all been there. You’re throwing money into ads like you’re at the craps table, and at the end of the day, you’re left wondering, “Am I actually making this work?” The truth is, you might be measuring the wrong thing. Forget the vanity metrics like impressions or clicks for a second. When it comes to driving sales for premium offers, there’s one KPI that rules them all: cost per...
2 months ago • 3 min read
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk content strategy. Specifically, let’s break down a practical, no-fluff framework to guide the content you put out into the world. Because let’s be honest, the biggest challenge most of us face isn’t a lack of ideas; it’s knowing what kind of content actually moves the needle. Now, I call this the Key Content Framework. It’s not about churning out random posts to keep your feed alive. It’s about putting out purposeful content...
2 months ago • 4 min read