The Bottom Line

Read time: 3.5 minutes.

*View my latest Podcast here, '$25M+ in A Trust Recession - An Interview With Ravi Abuvala of Scaling With Systems'

Hey Reader,

Let’s talk about ads—but not the boring, same-old “Buy My Stuff” kind. Instead, let’s explore how your ads can spark genuine conversations and even go viral. Because here’s the truth: The best ads don’t feel like ads at all.

The Secret to Stand-Out Ads

Think about this: When was the last time you stopped mid-scroll for an ad that screamed, “SALE! LIMITED TIME ONLY!”? Probably never. But you’ve definitely paused for a funny reel, a thought-provoking quote, or an inspiring story.

Here’s the golden rule: Your ads should be good enough to feel like organic content.

I’m talking about the kind that entertains, educates, or connects with people emotionally. It grabs their attention, holds it, and leaves them thinking, Wow, I needed that.

The twist? Add a small call-to-action (CTA) at the end to nudge them toward the next step. It’s subtle, not salesy—but highly effective.

Organic Ads with a Paid Engine

Here’s the magic formula: Think of your ad as a piece of organic content with a paid engine behind it. You’re essentially creating social posts people want to engage with—then supercharging them with ad spend (after they are proven to work).

Once you have found a “reel” piece of content that is generating buzz…

What happens next?

More Reach, Less Effort: Put some paid dollar behind it. Paid ads give your organic-style content legs. You’re no longer at the mercy of algorithms; you’re in control.
Authentic Engagement: People see the ad and think it’s just another post worth sharing. They engage, they comment, they hit the share button—and now your ad becomes free advertising.

That’s right. When your ad gets shared, every friend-of-a-friend who sees it becomes a potential lead. It’s like multiplying your reach without multiplying your budget.

The Two Must-Have Ad Styles

If you’re running ads (or planning to), there are two types you absolutely need:

1. The Direct Response Ad

This is your bread and butter. It’s straightforward, action-oriented, and gets people to do something now. Think:

“Download this guide.”
“Book a free call.”
“Sign up for the webinar.”

These ads drive immediate action, and they’re a crucial part of your funnel. But they’re not where the magic happens.

2. The Shareable Social Ad

These are the crowd-pleasers. Think content that:

Inspires: A story that moves people.
Educates: A quick tip that solves a common problem.
Entertains: A funny or relatable moment.

The goal here isn’t to sell directly but to start conversations, build trust, and plant seeds. When done right, these ads get shared, commented on, and remembered—and that’s where the real magic happens.

How to Create Shareable Ad Content

Stuck on where to start? Here’s a simple process:

Get Inspired: Open Instagram or TikTok and scroll. Find reels or posts you’d want to share yourself. What made them so compelling? The humor? The relatability? The value? Take notes.
Add Your Spin: Adapt the concept to your audience. For example, if you see a reel about “5 productivity hacks,” reframe it as “5 ways [Your Service] saves time for [Your Ideal Client].”
Weave in a CTA: Subtlety is key here. Add a call to action at the end that feels natural. For instance: “Like this? Learn more about [Your Service] here.”

The goal is to blend value and action seamlessly.

Why This Works

Here’s the kicker: When people engage with and share your ads, they feel like part of your brand story. They’re not just passive viewers—they’re advocates.

This approach works because it:

Builds Trust: Shared content feels authentic and credible.
Expands Reach: Every share introduces you to a new audience.
Drives Conversions: Once people are invested in your content, they’re much more likely to act on your CTA.

Scaling This Strategy

To make the most of this approach, keep these tips in mind:

Always Test: Run a mix of direct response and shareable ads. Test different creatives, copy, and CTAs to see what resonates most.
Leverage Insights: Pay attention to what gets the most shares, comments, and clicks. Double down on what works.
Think Evergreen: Create ads that stay relevant over time. Shareable content often has a longer shelf life than direct response ads.

Final Thought

The days of yelling “Buy now!” into the void are over. Today’s best ads are more like conversations—authentic, engaging, and worth sharing.

When you master this blend of organic creativity and paid strategy, you don’t just get clicks. You build relationships, trust, and ultimately, sales.

Let’s make this holiday season—and beyond—a time to connect with your audience in a way that matters. They’re waiting for something worth sharing. Give it to them.

Talk soon,
Nicholas “reshareable” Kusmich

P.S. Ready For More Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much lower costs, without using an old, outdated traditional funnel... Interested? Learn more here → https://scale.nicholaskusmich.com/fast-track

Nicholas Kusmich

Why Your Ads Should Look Like Viral Reels