The Bottom LineRead time: 3.5 minutes. *View my latest Podcast here, '$25M+ in A Trust Recession - An Interview With Ravi Abuvala of Scaling With Systems' Hey Reader, Let’s talk about ads—but not the boring, same-old “Buy My Stuff” kind. Instead, let’s explore how your ads can spark genuine conversations and even go viral. Because here’s the truth: The best ads don’t feel like ads at all. The Secret to Stand-Out AdsThink about this: When was the last time you stopped mid-scroll for an ad that screamed, “SALE! LIMITED TIME ONLY!”? Probably never. But you’ve definitely paused for a funny reel, a thought-provoking quote, or an inspiring story. Here’s the golden rule: Your ads should be good enough to feel like organic content. I’m talking about the kind that entertains, educates, or connects with people emotionally. It grabs their attention, holds it, and leaves them thinking, Wow, I needed that. The twist? Add a small call-to-action (CTA) at the end to nudge them toward the next step. It’s subtle, not salesy—but highly effective. Organic Ads with a Paid EngineHere’s the magic formula: Think of your ad as a piece of organic content with a paid engine behind it. You’re essentially creating social posts people want to engage with—then supercharging them with ad spend (after they are proven to work). What happens next?
That’s right. When your ad gets shared, every friend-of-a-friend who sees it becomes a potential lead. It’s like multiplying your reach without multiplying your budget. The Two Must-Have Ad StylesIf you’re running ads (or planning to), there are two types you absolutely need: 1. The Direct Response AdThis is your bread and butter. It’s straightforward, action-oriented, and gets people to do something now. Think:
These ads drive immediate action, and they’re a crucial part of your funnel. But they’re not where the magic happens. 2. The Shareable Social AdThese are the crowd-pleasers. Think content that:
The goal here isn’t to sell directly but to start conversations, build trust, and plant seeds. When done right, these ads get shared, commented on, and remembered—and that’s where the real magic happens. How to Create Shareable Ad ContentStuck on where to start? Here’s a simple process:
The goal is to blend value and action seamlessly. Why This WorksHere’s the kicker: When people engage with and share your ads, they feel like part of your brand story. They’re not just passive viewers—they’re advocates. This approach works because it:
Scaling This StrategyTo make the most of this approach, keep these tips in mind:
Final ThoughtThe days of yelling “Buy now!” into the void are over. Today’s best ads are more like conversations—authentic, engaging, and worth sharing. When you master this blend of organic creativity and paid strategy, you don’t just get clicks. You build relationships, trust, and ultimately, sales. Let’s make this holiday season—and beyond—a time to connect with your audience in a way that matters. They’re waiting for something worth sharing. Give it to them. Talk soon, P.S. Ready For More Calls On Your Calendar? . |
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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