Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
Unlocking the AI Genie: How to Craft Ads That Make Zuckerberg Blink
The Bottom LineRead time: 3.5 minutes. Hey Reader, Yes, you, the business owner many times finding yourself staring down the digital beast we call META, armed only with your amazing offer and the desire to help more people. If you've ever found yourself wishing for a magic lamp in this ad-writing desert, then today is your day. It starts with an AI you likely already know named ChatGPT (but I like to call it the Genie), and a quest to turn the arduous task of ad writing into a wish-granted joyride on a magic carpet singing “A whole new world”. Now, before you start worrying about Skynet and terminators, let me assure you, this Genie is on our side. So, here I am, not an AI whisperer but a simple marketer, just like you. But with a nice little trick up my sleeve – a simple Prompt Structure that turns the complex code of AI into the golden words of your next META ad. Step 1: Politeness Pays (Who Knew?) Turns out, saying "please" and "thank you" to an AI gets you better ads. Who would've thought? So, we start every ad creation with a courteous nod to our digital friend. It's like saying "Open Sesame," but for ads. Be kind and considerate. Step 2: Role-Playing (Not That Kind, Get Your Mind Out of the Gutter) Before you ask the Genie to conjure up your ad, you've got to set the stage. Tell it the role to play. Imagine you are a 30-year marketing guru, seasoned in the art of direct response and social media wizardry. Tell it to wear whatever hat you need, and watch the magic unfold. Step 3: The Target Audience Tango Next, we dance the delicate tango of defining our audience. Tell it exactly who your target is. High-ticket business owners, witha successful business – they're past the startup jitterbug and ready for the serious lift off of growth. Describe them like you're painting a portrait for the Genie, the more vivid, the better. Step 4: The Tone – A Dash of Authority, A Pinch of Humor Request your ad in a tone that suits your style… authoritative and conversational, with just enough humor to make Zuckerberg crack a smile. Whether you want it in the voice of Tony Robbins or the charm of Amy Porterfield, make sure it sounds like you, or at least someone you'd have a beer (or tea) with. Step 5: The Outcome – Crafting Curiosity Your ad's mission, should it choose to accept, is to intrigue, to entice, to make that finger itch to click. It's not about shouting from the digital rooftops; it's about whispering the right words into the right ears. Let the genie know the desired outcome. The Result? A first draft that might just be 60%-80 genie magic and 20%-40% your brilliance. It's not about replacing the copywriter's touch but enhancing it with AI's first whisper of creativity. And when the Genie delivers, and it will, remember to say thanks (it might just save you when the robots take over). Now, while I've got your attention and before I lose you to the siren call of ChatGPT, here's the kicker – this isn't just about writing ads. It's about revolutionizing the way we connect with our audience, about turning the mundane into the magical. It’s about using the tools available to us to be more productive at what we do. So, take this lamp, friend. Rub it with respect, command with clarity, and always, always say thank you. Your wish, quite literally, is its command. To ad magic and beyond, Nicholas “genie user” Kusmich P.S. If you create an ad that makes the Genie blush, do share. We could all use a good story and a better ad. . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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