The Bottom Line

Read time: 3.5 minutes.​
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Hey Reader!

If you're like most high-ticket business owners, you’ve probably noticed that all the content and marketing out there can get a bit overwhelming. There’s so much fluff—everyone's trying to be fancy or build unnecessary authority, but in reality, sometimes all it takes is being direct.

Today, I want to share a straightforward framework that cuts through the noise. This "Direct Content Framework" (as I like to call it) comes from something I learned years ago from Frank Kern (who borrowed it from John Carlton, I believe) and I’ve adapted for my own work.
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When you just don’t know what to write for ads, landing pages, social content, or even newsletters, you can fall back on this simple framework.
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Let's break it down:

1. Call Out Your Ideal Prospect

Start by speaking directly to the people you want to reach. For example:
“If you are a high-ticket coach or consultant looking to scale your business…”

This instantly qualifies your audience. Your prospects won’t have to wonder if the message is meant for them—they’ll know immediately.

2. State the Desired Outcome

Once you’ve qualified your audience, hit them with the outcome they’re seeking. What do they want that you can offer?
“…and you want more qualified leads without the headaches of traditional funnels…”

You’re tapping into the exact desire your audience has—be super clear about what they want!

3. Here's What I’ve Got

Don’t beat around the bush. Tell them what you're offering.
“I’ve developed a proven method that identifies the difference between information seekers and solution seekers, allowing you to only speak to the most qualified prospects who are ready to buy.”

This is the hook. Let them know exactly what you’re bringing to the table, in no uncertain terms. Present your bid idea in a clear way.

4. Here’s What It’ll Do For You

Now, explain the benefit or outcome your offer will provide them.
“This approach will ensure you’re only spending time on leads who are ready to invest, meaning you can close deals faster, without wasting time on price-hagglers or tire-kickers.”

Make it clear how their life or business will change because of what you offer.

5. What I Want You to Do Next

Finally, give them a clear call to action.
“If this sounds like what you need, click the link below to schedule a call. I’ve set aside time just for you. Typically, my consultations are $3,000, but this one’s on me—no charge. I’ll cover the cost, all I ask is that you show up ready to take action.”

Straight to the point and easy to follow.

Why This Works

By being direct, you’re cutting through all the unnecessary noise. Your high-ticket buyers don’t have time for games, and this method speaks directly to those who are ready to move. It’s clear, it’s actionable, and it works!

Where to Use It

You can use this framework in:

• Ads
• Landing page videos
• Social media stories
• Blog posts
• Email newsletters (like this one!)
• PS lines in emails

It’s simple, but powerful. Start integrating this framework today, and watch how your messaging cuts through the clutter.

Talk soon,
Nic “direct” Kusmich

PS. Speaking of which, if you’ve read all the way this far, I’d love to gift you a program I currently sell for $3000 (well $2880). It’s the live recordings of an event I hosted called Million Dollar Memberships, which reveal the secrets behind a $6M a year membership site.
Go HERE and use coupon code “surprise” to get it free. Enjoy!

P.P.S. Ready For More Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much lower costs, without using an old, outdated traditional funnel... Interested? Learn more here → https://scale.nicholaskusmich.com/fast-track

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