Nicholas Kusmich

The Bottom Line - Why You Can't Sell a McLaren Like a Mazda

Published 30 days ago • 2 min read

The Bottom Line

Read time: 3.5 minutes.

Hey friend,

It's Nicholas here, and today, I'm about to dive into a topic that's as thrilling as a midnight drive in a McLaren—yet as foundational as the trusty Mazda parked in your driveway. Buckle up, because we're about to navigate the high-speed highway of high-ticket sales with some hard corners and sharp turns.

Let’s start with a simple question: would you sell a McLaren the same way you'd sell a Mazda? I mean, both get you from point A to B, but the journey, oh the journey, couldn't be more different. This isn't just about cars; it's a metaphor for the high-ticket world, where the stakes are as high as the rewards.

In the realm of premium offers, three elements reign supreme: content, context, and the prospect. Miss the mark on any, and you might as well be trying to sell a space shuttle to a subway rider.

Content: It's Not Just What You Say, It's How You Say It

Picture this: You're selling a Mazda, and you talk gas efficiency, reliability, and those heated steering wheels that make chilly mornings bearable. It's all about the features and benefits, right?

Now, enter the McLaren zone. Do you really think a potential buyer is swayed by the same spiel? A McLaren buyer isn't just purchasing a car; they're buying an identity, a slice of the high life where status and ego steer the wheel. This buyer doesn't just want to know what the car does; they want to know how it reflects who they are.

Context: Setting the Stage for Success

Selling a Mazda? You might be doing so in a showroom, amidst the hustle and bustle of eager salespeople.
But a McLaren? That's a deal often sealed on a racetrack or over a casual text, transcending the conventional sales environment. The context elevates the experience, making it not just a transaction, but a statement.

The Prospect: Knowing Your Audience

In the high-ticket game, your prospect isn't just anyone. They're individuals who don't just have the means but are driven by a compelling need or desire. They're not looking for how-to's; they're seeking a 'who' - someone who can transform their aspirations into reality.

The Problem?

Most people are selling their McLaren (their high ticket offer) like a Mazda… using Mazda content and Mazda context.

They’re talking about benefits and features but selling ‘how-to’ ideas, when they should be speaking to people's identity and sharing how you are WHO that can help them.

And they are using traditional funnels of lead magnets, webinars and other ‘sales floor’ type contexts. The high ticket buyer doesn’t need all the friction… they want a fast track.

Selling Mazda’s is like selling low-ticket courses.
Selling McLarens is your high ticket offer.

Don’t mix the 2 up.

When you can get this clear, your marketing and sales will be so much more efficient.

So, as you rev up your marketing engines, ask yourself: Are you speaking the language of Mazdas to McLaren prospects? It's time to shift gears, tailor your approach, and drive home the message that what you offer isn't just a product or service; it's a gateway to a new realm of possibilities that aligns with your prospect's identity.

Until next time, keep your sales high and your spirits higher!

Revving up for success,

Nicholas “McLaren” Kusmich

P.S. Got a burning question or a topic you'd like me to tackle next? Drop me a line, and let's make your high-ticket journey a ride to remember!

P.P.S. Ready For A Windfall Of Sales Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much less costs, without using an old, outdated traditional funnel... Interested? Learn more here →


Nicholas Kusmich

Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at

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