Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line - The Upgrade
The Bottom LineRead time: 3.5 minutes. Hey friend, In the sun-kissed ambiance of a Dominican resort I was recently at, amidst the allure of private beaches and exclusive shows, lies a potent lesson in revenue enhancement for high-ticket businesses. Picture this: you've just checked in, and already, the allure of upgrades beckons – a private gazebo, a jacuzzi on the balcony, access to the elite club. It's a masterclass in upselling, and it's not just limited to holiday resorts. Take, for instance, a doctor's practice. Imagine transforming a mundane waiting area into an exclusive lounge, complete with plush sofas, high-definition TVs, and even massage chairs. A mere $10,000 a year grants your clients this luxury. Sounds audacious? Perhaps. But when 30% of clients eagerly embrace the offer, it's a clear testament to the power of perceived value and this is exactly what one of my clients did. This anecdote isn't just a tale of luxury; it's a blueprint for any high-ticket business seeking to elevate its revenue. The key lies in the art of the upgrade. Statistics reveal a compelling narrative: 10 to 30% of customers will leap at an upgrade opportunity when presented. It's an untapped reservoir of potential, often overlooked amidst the hustle of lead generation and sales conversions. The strategy unfolds in three pivotal steps: the 'what', the 'how', and the 'when' of upgrades. What: Every high-ticket offer harbors the potential for an elevated variant. It's about adding layers of value that entice your clientele to upgrade to the next tier of your service. Whether it's more access, personalized services, or exclusive content, the upgrade should be irresistible. How: The essence of the upgrade lies in its appeal. For a resort, it might be the promise of seclusion and luxury. For a professional service, it could manifest as one-on-one consultations, bespoke solutions, or even an elite mastermind group. The upgrade isn't just an add-on; it's a transformation of the experience. When: Timing is everything. Introduce the upgrade at the point of purchase to capture the initial enthusiasm. Rekindle the allure one month in, when the value of your service is undeniable. And don't overlook the power of renewal; as the service term concludes, present the upgrade as the gateway to continued excellence. This framework isn't merely about boosting revenue; it's about enriching the client journey, making every interaction a step towards greater value. It's a testament to the fact that in the realm of high-ticket businesses, the opportunity for growth is not just in acquiring new clients but in deepening the value provided to the existing ones. So, as you contemplate your next move, remember the lesson from the sun-drenched shores of the Dominican: the art of the upgrade is not just a strategy; it's a philosophy of value, one that can transform the ordinary into the extraordinary, turning clients into advocates and transactions into relationships. After all, in the world of high-ticket offerings, the true currency is not just revenue; it's the lasting impact you create and the relationships to build. All the best . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader, Today, I want to dive into something that’s going to sound counterintuitive to all the “be original” advice we’re bombarded with daily. Let’s talk about copywriting—and no, I’m not just talking about the craft of writing persuasive text. I’m talking about “copying” the right stuff to take your marketing to the next level. Now, why do we call it copywriting? Some people think it’s because we’re writing “copy,” but I’m convinced it’s because,...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s dive into something that’s probably holding back more sales than we’d like to admit: objections. You know, those pesky little “buts” that creep up right when you think you’ve got someone ready to sign on the dotted line. Objections are a natural part of the sales process, but how you handle them can be the difference between a sale and a missed opportunity. And today, I want to talk about a unique way to overcome them—not by...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about something that a lot of people miss in their marketing: messaging. And not just any kind of messaging—the kind that speaks directly to your ideal prospect. You know, the one who’s ready to swipe their card for your high-ticket offer without batting an eyelid. I had an interesting conversation a couple of weeks ago with one of my coaching clients. They said, “Nic, I joined this program because I want to know how to speak to...