The Bottom Line

Read time: 3.5 minutes.​
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Hey Friend,

When driving sales appointments, ever feel like you're hosting a grand party, sending out the fanciest invitations (read: running top-notch ads), only to have folks RSVP and then... ghost you? It's like planning a gourmet feast and ending up with a room full of uneaten caviar and champagne going flat. Not the best feeling, right?

Well, friend, it's time to introduce my "Sweep Up" Method – a strategy so simple yet so effective, it's like having a magic broom that sweeps up all those lost opportunities and transforms them into gold. (And no, I'm not talking about actual broomsticks or fairy dust here, though that would be quite the party trick!)

The Great Sweep Up: A Tale of Lost Leads and Found Fortunes

Imagine this: You're throwing your targeted digital net out there, fishing for the finest leads the sea of the internet has to offer. But not all fish bite the way we want them to. Some nibble and swim away.
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Think:
- those who filled out an application but didn’t book a call.
- Those who booked a call but didn’t show up.
- Those who attended a call but didn’t purchase.
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All of these leave us wondering, "What went wrong?"
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That's where the Sweep Up comes into play.

This isn't just about reeling in the ones that got away; it's about understanding that in the grand scheme of things, not every lead is ready to jump into your boat the moment they see it. Some need a bit more coaxing, a bit more charm, and perhaps a nudge in the right direction.

The Art of the Follow-Up: But not how you might think…

Here's where it gets juicy. You've got a sea of leads that showed some interest – they nibbled on your bait (filled out an application, scheduled a call or even had the call) but didn't jump aboard. So, we need a strategic follow-up, and not just any follow-up, but one that's as enticing as an exclusive invitation to an underground speakeasy.
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Most people here simply send up follow-up messages, which get ignored.

Instead, enter the “live workshop” – a gathering so exclusive and valuable that it's like the secret handshake of the high-ticket world. This isn't your run-of-the-mill pitch fest webinar - blah. This is a live, interactive, real-time coaching session where leads can ask questions, get coached and see firsthand the value you bring to the table by experiencing what it’s like to work with you.

And the best part? You make it as accessible as a speakeasy with an open-door policy. A "pay what you can" entrance fee (yes, charge for this to ensure the highest quality of prospects), with all proceeds going to charity, adds that sprinkle of goodwill that makes the offer simply irresistible.

The Magic Message: Crafting the Perfect Invitation

Now, imagine sending out a message that's as personalized and enticing as a hand-delivered letter sealed with a wax stamp. This message doesn't just say, "Join my workshop." It whispers, "Let me personally guide you through the maze of client acquisition, hand in hand, in an exclusive, live setting where your questions aren't just heard – they're answered."

And for those who can't make it? Fear not. The promise of a replay keeps the FOMO at bay, ensuring that everyone feels included, valued, and eager to see what magic you have up your sleeve.

The Grand Finale: Turning Breadcrumbs into Banquets

Imagine the scene: a room (virtual, of course) filled with engaged participants, all there because you decided not to leave those breadcrumbs on the trail. Instead, you turned them into a feast of opportunities, a banquet where every attendee not only gets a great experience, but you get a chance to provide value.

From this gathering of minds and spirits, calls are scheduled, deals are struck, and what was once a lost lead becomes a valuable member of your business family. All because you decided to pick up that (magic) broom and sweep up the opportunities that were waiting just around the corner.
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If you do this every other month or so, you’ll make up for lost opportunities in the best way possible.

So, What's the Moral of the Story?

Never underestimate the power of a well-timed, well-crafted (differnt) follow-up. In the world of premium (high-ticket business), it's not just about casting the net – it's about making sure no one slips through.

So, friends, grab your brooms (metaphorically speaking) and let's start sweeping. The party's just getting started, and trust me, you don't want to leave anyone out in the cold.

To your success,

Nicholas Kusmich

P.S. Remember, it's not about the size of the boat but the motion of the ocean. Or, in our case, the charm of the follow-up and the allure of the exclusive workshop. Let's make some waves!

P.P.S. Ready to Maximize Your Profits?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much less costs, without using a old, outdated traditional funnel... Interested? Learn more here → https://scale.nicholaskusmich.com/fast-track

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