Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that donβt suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line - π The Preview Framework: A Sneak Peak To Success
The Bottom LineRead time: 3.5 minutes.β Hey Friend, Ever found yourself in a situation where you're this close to diving into something new, but just needed a little nudge? Maybe it was standing at the edge of a pool, wondering how cold the water might be. Well, I've got a story for you - one that starts in the sunny Dominican Republic and ends with... well, you'll see. The Massage That Started It AllPicture this: it was a breezy late afternoon day in the Dominican, and I was meandering towards dinner when suddenly I was offered a free five-minute massage. The person who had just gone before me was raving about how great it was, so I said, βWhat the heck, I can spare 5 mins for a pre-dinner massageβ. The Art of the PreviewThis isn't just about massages or vacations; it's a potent tool in the premium business world. Imagine giving your potential clients a glimpse of your magic, enough to tantalize but not fully satisfy, compelling them to dive in for the full experience. Take, for example, the mastermind group that invited me to speak at itβ¦ at first, I thought βWhat an honour, they really want to hear from meβ¦ but actually it was to βseduceβ me in the best sort of way, into joining their ranks. And it worked! I was surrounded by amazing people. I got a glimpse of how they run things and thought to myself, I would love to be a part of this group. The McLaren Chronicles: A Lesson in DesireNow, let me take you on a little detour - to the world of supercars. Starting with a test drive that turned into a love affair with at first a McLaren 570S, and escalating to me chasing the thrill of speed, upgrading not once but twice, each time to a faster, more exhilarating model until I bought the limited edition McLaren 765LT for $800,000. All because McLaren mastered the art of the preview, making me yearn for more after every encounter. How Can You Apply This?Think about your offerings. Is there a way to give a sneak peek, a sample, a test drive? Whether it's allowing a prospect to join a coaching session, a paid masterclass, a live event youβre hosting, or just a powerful conversation. Think of ways to let your prospects dip their toes in the water. Trust me, once they feel the warmth, they'll want to dive in headfirst. Consider a client of mine who invites potential members to join a call, to "sit in" on the magic that happens within their community. The result? Skyrocketing conversions because people get to experience the value before fully committing. The Power of CommunityAnd let's not forget the impact of community. Another brilliant example is a client of mine that doesnβt have any βsalesβ people. Instead, they pair prospects with existing satisfied clients for a chat. No hard sell, just a heart-to-heart conversation that often seals the deal. It's about creating a sense of belonging, even before the dotted line is signed. Your Preview PlaybookSo, how can you craft your own Preview Framework? It could be as simple as offering a free strategy session, an exclusive peek into your course, or even a live Q&A where you solve real problems in real-time. The opportunities are endless and only limited to your imagination. The goal? To showcase your expertise and the transformative power of your service and allow your prospect to have a taste of it. Remember, it's not about giving it all away for free. It's about providing enough of an experience to ignite desire, to make the prospect think, "If this is what the preview feels like, the main event must be mind-blowing!" Wrapping It UpAs we journey from massages in the Dominican to speeding down the racetrack in a McLaren, the underlying message remains the same: the Preview Framework is a powerful tool in your premium sales arsenal. Use it wisely, and watch as prospects eagerly leap from the edge of the pool into the depths of your offerings. To your success, Nicholas βPreviewβ Kusmich P.S. Next time you're pondering over that pool's edge, remember, sometimes all you need is a little preview of the warmth to make the plunge! β β β β β β β β β β β β β β β β β β β β . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that donβt suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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