The Bottom Line

Read time: 3.5 minutes.​
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Hey Friend,

Ever found yourself in a situation where you're this close to diving into something new, but just needed a little nudge? Maybe it was standing at the edge of a pool, wondering how cold the water might be. Well, I've got a story for you - one that starts in the sunny Dominican Republic and ends with... well, you'll see.

The Massage That Started It All

Picture this: it was a breezy late afternoon day in the Dominican, and I was meandering towards dinner when suddenly I was offered a free five-minute massage.

The person who had just gone before me was raving about how great it was, so I said, “What the heck, I can spare 5 mins for a pre-dinner massage”.
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Well, before you know it, I was handing over my credit card for a full 90-minute session booked the next day.
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It was marketing at its best… I got a preview of an experience that was just enough to wet my appetite but not enough to satisfy, hence making me take the next step.
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This is the power of the Preview Framework - offering just enough of an experience to leave you wanting more, and let’s talk about how you can use it when selling your Premium (High-Ticket) offer.

The Art of the Preview

This isn't just about massages or vacations; it's a potent tool in the premium business world. Imagine giving your potential clients a glimpse of your magic, enough to tantalize but not fully satisfy, compelling them to dive in for the full experience.

Take, for example, the mastermind group that invited me to speak at it… at first, I thought “What an honour, they really want to hear from me… but actually it was to “seduce” me in the best sort of way, into joining their ranks.

And it worked!

I was surrounded by amazing people. I got a glimpse of how they run things and thought to myself, I would love to be a part of this group.
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And the “preview” was so compelling I couldn't resist becoming a part of their world, and yes, parting with a cool $40k to join.

The McLaren Chronicles: A Lesson in Desire

Now, let me take you on a little detour - to the world of supercars. Starting with a test drive that turned into a love affair with at first a McLaren 570S, and escalating to me chasing the thrill of speed, upgrading not once but twice, each time to a faster, more exhilarating model until I bought the limited edition McLaren 765LT for $800,000. All because McLaren mastered the art of the preview, making me yearn for more after every encounter.

How Can You Apply This?

Think about your offerings. Is there a way to give a sneak peek, a sample, a test drive? Whether it's allowing a prospect to join a coaching session, a paid masterclass, a live event you’re hosting, or just a powerful conversation. Think of ways to let your prospects dip their toes in the water. Trust me, once they feel the warmth, they'll want to dive in headfirst.

Consider a client of mine who invites potential members to join a call, to "sit in" on the magic that happens within their community. The result? Skyrocketing conversions because people get to experience the value before fully committing.

The Power of Community

And let's not forget the impact of community. Another brilliant example is a client of mine that doesn’t have any ‘sales’ people. Instead, they pair prospects with existing satisfied clients for a chat. No hard sell, just a heart-to-heart conversation that often seals the deal. It's about creating a sense of belonging, even before the dotted line is signed.

Your Preview Playbook

So, how can you craft your own Preview Framework? It could be as simple as offering a free strategy session, an exclusive peek into your course, or even a live Q&A where you solve real problems in real-time. The opportunities are endless and only limited to your imagination. The goal? To showcase your expertise and the transformative power of your service and allow your prospect to have a taste of it.

Remember, it's not about giving it all away for free. It's about providing enough of an experience to ignite desire, to make the prospect think, "If this is what the preview feels like, the main event must be mind-blowing!"

Wrapping It Up

As we journey from massages in the Dominican to speeding down the racetrack in a McLaren, the underlying message remains the same: the Preview Framework is a powerful tool in your premium sales arsenal. Use it wisely, and watch as prospects eagerly leap from the edge of the pool into the depths of your offerings.

To your success,

Nicholas “Preview” Kusmich

P.S. Next time you're pondering over that pool's edge, remember, sometimes all you need is a little preview of the warmth to make the plunge!
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PPS. Ready For More Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much less costs, without using a old, outdated traditional funnel... Interested? Learn more here → https://scale.nicholaskusmich.com/fast-track

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