The Bottom LineRead time: 3.5 minutes. Hey friend, Well, today, we're going to discuss why it's time to break free and embrace the beautifully messy world of imperfect action. The MVP Mantra: Launch Now, Perfect LaterLet's dive straight into the heart of it – the MVP, or Minimum Viable Product. This is a term often used in software but let’s borrow it for our example. The Power of Imperfect ActionHere's the deal: taking massive, imperfect action is infinitely more valuable than waiting for the stars to align and everything to be perfect. Why? Because action leads to feedback, feedback leads to data, and data leads to informed decisions that can skyrocket your success. It's like navigating a ship; you can't steer it if it's not moving. So, get moving! Learning from the TrenchesImagine launching your thing and getting real, live feedback from actual humans – not just hypotheticals in your head. Sure, it might sting when something doesn't work as planned, but each hiccup is a golden nugget of learning, a stepping stone to refining your offer and making it irresistible. The 80/20 of Your Day: Focus on What Moves the NeedleNow, let's talk about your day-to-day. How much of your time is spent on activities that directly contribute to your bottom line? It's easy to get bogged down in the nitty-gritty, the emails, the admin – the fluff. But again, that’s just stalling. The real magic happens when you dedicate a chunk (a large chunk) of your day to revenue-generating actions. That's where growth lives. Examples from the WildLet's sprinkle in some real-world examples to drive this home. Picture a tech startup, launching an app that's 70% there but functional. They get it into users' hands, gather feedback, and iterate rapidly. Before you know it, they've outpaced competitors clinging to the shadows of perfectionism. Or consider a coach launching a new “funnel” (I hate that word but need to use it so you understand what I’m referring to). Instead of waiting for the perfect ad, the best headline, and a perfectly polished video, they start with what they have and just get it out there. Your Imperfect Action PlanSo, what's your “MVP”? What can you hold off on that you should launch this week, even if it makes you a bit uncomfortable? Identify one offer, one program, one product, one ad, and one process. Strip it down to its essence – what's the minimum you need to get this out to the market? Now, set a launch date. Yes, this week. No, I'm not kidding. Probably even TOMORROW! Embrace the MessRemember, entrepreneurship is not a neat, linear journey. It's a wild, unpredictable adventure, and sometimes, you need to embrace the chaos. Trust in the process, lean into the discomfort and watch as your imperfect actions lead to perfectly astounding results. Wrapping UpTo all my fellow perfectionist entrepreneurs, consider this your loving nudge (or gentle shove) towards embracing imperfection. Launch that thing, gather real-world data, and iterate your way to excellence. The world doesn't need your perfection; it needs your brilliance, in action, now. To imperfect action and beyond, Nicholas “perfectly imperfect” Kusmich P.S. Remember, the only real mistake is the one from which we learn nothing. So, let's make lots of 'em and grow faster than we ever thought possible! . |
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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