Nicholas Kusmich

The Bottom Line - Fixing a Fizzling Campaign with the KPI Dashboard Framework

Published about 1 month ago • 2 min read

The Bottom Line

Read time: 3.5 minutes.

Special Announcement: If you sell a premium service (a high-ticket offer) and need more QUALIFIED leads on your sales team’s calendar, I made a video that shows you how we’re getting up to 4X more qualified appointments at 1/10 the cost of a ‘traditional’ funnel. Watch it here and schedule a call if you’d like to discuss →

Hey Friend,

Today, I'm peeling back the curtain on something I like to call the KPI Dashboard Framework. Why? Because when your campaign starts resembling a sinking ship more than a skyrocketing rocket, it's time to whip out this trusty “tool”. And before you blame the fickle gods of Facebook, hear me out.

The Trio of Triumph: KPI, Indicator, Solution

Imagine your campaign as a high-performance car. The dashboard doesn't just show speed; it tells you when to refuel, when to pump the brakes, and when to just enjoy the ride.

Here's how we break it down:

  • KPI: The speedometer, fuel gauge, and all those blinking lights telling you something's up.
  • Indicator: That little light that goes off, saying, "Hey buddy, better check this out."
  • Solution: What you do to turn that annoying little light off and get back to cruising.

From Clicks to Renewals: The Full Spectrum

Let's zoom through the essentials, shall we?

When monitoring a high-ticket ad campaign using the Fast Track Process, here are the key things you might want to look out for…

Cost Per Click (CPC): High CPC? Your ad's message might be on a different wavelength than your audience.
Solution: Refine your hooks and angles. Think of your ads as Tinder profiles; they need to grab attention, not bore to death.

Opt-in Conversion Rate: Low conversion on your landing page? Your hook/headline might be missing the mark.
Solution: Ensure your ad and landing page are singing the same tune—congruency is key.

App-to-Call Ratio: Fewer bookings than expected? Check your calendar's availability. Solution: Align your call times with your audience's preferences. Remember, not everyone's a 9-5er.

Show-Up Rate: Ghosted on calls? It's either a lack of perceived value or too many distractions.
Solution: Increase touchpoints and pump up the value. Make each interaction a reminder of the call's unmissable benefits (not just a reminder of when the call is taking place).

Conversion Rate: Struggling to close on calls? You might need to switch hats from salesperson to life coach.
Solution: Dive into coaching mode. Address the stories and fears holding your prospect back.

Renewals: Clients not sticking around for the sequel? They might be missing a connection or see no further relevance.
Solution: Develop a flywheel strategy that presents new, relevant offers, ensuring a continuous journey with your brand. And get them plugged in and co-creating with you.

Why This Matters

In a world where META tantrums can send us spiraling, it's the KPI Dashboard that keeps us grounded. It helps us pinpoint the exact leak in our proverbial campaign ship and patch it up efficiently, without resorting to a complete overhaul when it's unnecessary.

Remember, your campaign is a living, breathing entity. It needs check-ups, tune-ups, and sometimes, a bit of tough love. But with the KPI Dashboard Framework, you're not just shooting in the dark; you're a skilled marksman aiming with precision.

So, the next time your campaign starts acting up, don't panic. Consult your dashboard, identify the hiccup, and apply the fix. It's about working smarter, not harder.

Your Campaign Doctor,

Nicholas “KPI” Kusmich

P.S. If your campaign were a patient, what diagnosis would you give it today? Hit reply and let's dissect it together!

P.P.S. Ready For More Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much less costs, without using an old, outdated traditional funnel... Interested? Learn more here →


Nicholas Kusmich

Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at

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