Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line - Fixing a Fizzling Campaign with the KPI Dashboard Framework
The Bottom LineRead time: 3.5 minutes. Special Announcement: If you sell a premium service (a high-ticket offer) and need more QUALIFIED leads on your sales team’s calendar, I made a video that shows you how we’re getting up to 4X more qualified appointments at 1/10 the cost of a ‘traditional’ funnel. Watch it here and schedule a call if you’d like to discuss → https://scale.nicholaskusmich.com/fast-track Hey Friend, Today, I'm peeling back the curtain on something I like to call the KPI Dashboard Framework. Why? Because when your campaign starts resembling a sinking ship more than a skyrocketing rocket, it's time to whip out this trusty “tool”. And before you blame the fickle gods of Facebook, hear me out. The Trio of Triumph: KPI, Indicator, Solution Imagine your campaign as a high-performance car. The dashboard doesn't just show speed; it tells you when to refuel, when to pump the brakes, and when to just enjoy the ride.
From Clicks to Renewals: The Full Spectrum Let's zoom through the essentials, shall we? Cost Per Click (CPC): High CPC? Your ad's message might be on a different wavelength than your audience. Opt-in Conversion Rate: Low conversion on your landing page? Your hook/headline might be missing the mark. App-to-Call Ratio: Fewer bookings than expected? Check your calendar's availability. Solution: Align your call times with your audience's preferences. Remember, not everyone's a 9-5er. Show-Up Rate: Ghosted on calls? It's either a lack of perceived value or too many distractions. Conversion Rate: Struggling to close on calls? You might need to switch hats from salesperson to life coach. Renewals: Clients not sticking around for the sequel? They might be missing a connection or see no further relevance. Why This Matters In a world where META tantrums can send us spiraling, it's the KPI Dashboard that keeps us grounded. It helps us pinpoint the exact leak in our proverbial campaign ship and patch it up efficiently, without resorting to a complete overhaul when it's unnecessary. Remember, your campaign is a living, breathing entity. It needs check-ups, tune-ups, and sometimes, a bit of tough love. But with the KPI Dashboard Framework, you're not just shooting in the dark; you're a skilled marksman aiming with precision. So, the next time your campaign starts acting up, don't panic. Consult your dashboard, identify the hiccup, and apply the fix. It's about working smarter, not harder. Your Campaign Doctor, Nicholas “KPI” Kusmich P.S. If your campaign were a patient, what diagnosis would you give it today? Hit reply and let's dissect it together! P.P.S. Ready For More Calls On Your Calendar? . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader,Buckle up for a dose of real talk about what separates the marketing minnows from the whales. It all boils down to one thing: commitment with a backbone. On a recent coaching call, I delved into the wisdom I sometimes glean from my daily cold plunge habit. Btw, someone sent me this clip of this song and now I can’t get it out of my head every time I cold plunge. 😂While the health benefits of a daily ice bath might be debatable, there's a...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Ever feel like your marketing materials could put a sloth to sleep? You're not alone. Most businesses drown their audience in a sea of features, benefits, and jargon so thick, you could build a life raft out of it. And your prospect would need it due to death by a thousand boring marketing materials. But what if there was a way to ditch the dull and become the marketing messiah your ideal clients have been desperately seeking? Enter the...
The Bottom Line Read time: 3.5 minutes. Hey Reader! Every single week I hear from Premium high-ticket business owners complaining that they are wasting time (and money) speaking with unqualified leads. I can’t help but shake my head as there is absolutely NO reason you should EVER be speaking with unqualified prospects.So in today's issue of The Bottom Line, I’m going to break down a few key things you should add to your process to make sure you’re only speaking with the best prospects. Also,...