Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The 5 Min Massage That…
The Bottom LineRead time: 3.5 minutes. Hey Reader, Let’s talk about a concept that can shake up the way you think about making offers and closing deals. It’s not a new idea, but it’s incredibly powerful when used right: "results in advance"—getting paid after you’ve delivered results. This concept has been championed by marketing legends like Dean Jackson and Joe Polish, and it got me thinking: What if you structured your offers so people only paid once they got a result? It’s a bold move, but when done right, it can eliminate sales resistance and get prospects to lean in. The Massage Chair Moment: A Real-Life PreviewLet me take you back to a trip I was on in the Caribbean. I was walking to the beach when a lady offering massages approached me. I wasn’t in the mood, so I brushed her off. Then she said, “Hey, free five-minute massage!” Well, I couldn’t argue with free, so I gave it a shot. Of course, the five minutes were amazing, and I ended up booking a full 90-minute session. And it didn’t stop there—most of the people I was with also went for the free preview and later paid for the full experience. Had she just said, “Book a 90-minute massage for X amount,” I probably would’ve walked away. But by giving me a taste—a preview—I was hooked. The Power of a Preview in BusinessHere’s the thing: We’re all much more likely to invest in something once we’ve had a taste of it. Think about how you wouldn’t buy a car without test driving it, or a house without walking through it. This same concept can apply to your business, whether you’re in coaching, consulting, or running a done-for-you service. Offering a preview experience allows prospects to get a feel for what it’s like to work with you before making a full commitment. Real-World Examples: Try Before You BuyA good friend of mine, Taki Moore, uses this strategy for his $18K mastermind. His pitch? “Your first mastermind is on us.” He allows people to join their first Mastermind at no cost, allowing potential clients to attend two days of a three-day mastermind. On the third day, which is for current clients only, prospects watch from the sidelines, giving them a taste without full access. It’s genius because, after two days of immersing themselves in the experience and rubbing shoulders with current members, it’s hard for them to walk away without signing up. The preview speaks for itself. This concept works across industries, but you’ve got to figure out how to apply it to your business. Bringing It Home: A 5K VIP Getaway That SellsHere’s another great example from Perry Belcher. He recently sent out an email offering a preview of his mastermind, Driven. The offer? For $5K, you get an all-expenses-paid trip to Cancun, complete with luxury accommodations, yacht trips, and VIP networking—all for a fraction of the cost of joining the actual mastermind. The kicker? If you love the experience, you can join the full mastermind. If not, no worries—you still get an epic vacation. The email was short, to the point, and incredibly effective. It was basically, “Try this. If you like it, great. If not, no harm done.” The results? A huge percentage of people who take him up on that offer will probably end up joining because they’ve already experienced the value. It’s a no-brainer. How Can You Use This in Your Business?Think about how you can apply this "preview" or “try before you buy” concept in your own business. Whether you’re offering coaching, consulting, or any other high-ticket service, there’s a way to give prospects a taste of what you offer before asking them to make a full commitment. Some ideas:
You might even want to take it a step further with something like a refundable deposit. For example, after your initial call or consultation, offer a demo or trial period and ask for a small deposit to confirm their spot, which is fully refundable if they decide not to continue. Eliminate Sales Resistance with Results in AdvanceThe beauty of this model is that it helps eliminate sales resistance. Instead of pushing for a sale upfront, you’re saying, “Come experience what I have to offer first. If you like it, we can move forward. If not, no hard feelings.” This approach not only gives you a chance to showcase your value, but it also builds trust with your prospects. After all, if you’re confident enough to let them try before they buy, it signals that you’re certain your offer delivers results. Wrapping It UpSo, here’s your takeaway for today: Consider offering a preview experience in your sales process. It could be as simple as giving prospects access to a live call, offering a discounted mini-project, or inviting them to attend a portion of your mastermind. Think about how you can give potential clients a taste of what you do, and watch how it breaks down resistance and helps close more deals. All the best Nic “Preview” Kusmich P.P.S. Ready For More Calls On Your Calendar? . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk content strategy. Specifically, let’s break down a practical, no-fluff framework to guide the content you put out into the world. Because let’s be honest, the biggest challenge most of us face isn’t a lack of ideas; it’s knowing what kind of content actually moves the needle. Now, I call this the Key Content Framework. It’s not about churning out random posts to keep your feed alive. It’s about putting out purposeful content...
The Bottom Line Read time: 3.5 minutes. Hey Reader! Today, we're diving into a topic that every high-ticket business owner needs to master: decision fatigue and, specifically how to eliminate it for your prospects. Because, let’s face it—when people are overwhelmed with too many choices, their default decision is “I’ll think about it” or “maybe later.” And guess what? Later rarely comes and you lose the sale! So, what’s the solution? Lead them to a decision. And no, I’m not talking about...
The Bottom Line Read time: 3.5 minutes. Hey Reader! If you're like most high-ticket business owners, you’ve probably noticed that all the content and marketing out there can get a bit overwhelming. There’s so much fluff—everyone's trying to be fancy or build unnecessary authority, but in reality, sometimes all it takes is being direct. Today, I want to share a straightforward framework that cuts through the noise. This "Direct Content Framework" (as I like to call it) comes from something I...