The Bottom LineRead time: 3.5 minutes. Hey Reader, Let’s talk about the art and science of refining your business processes. Today, we're talking about one of the most critical, yet often overlooked aspects of your business (at least when it comes to getting new clients and onboarding them) —the user experience. Now, before you roll your eyes thinking this is just another buzzword, stick with me. I promise this will be worth your time, as it could be the difference between a successful marketing campaign or not. The Little Things That Make a Big DifferenceLet me start with a pet peeve of mine. Imagine you’re filling out an application form online. You enter your name, email, phone number, and all that jazz. You hit submit, and then you're taken to a calendar page where you have to re-enter the exact same information. Drives you nuts, right? If you're anything like me, you'd probably abandon ship right there. This is a classic example of poor user experience and yet MOST high-ticket funnels I see do this exact thing and are losing countless prospects. Fortunately, its an easy fix to save your prospects the hassle by pre-filling their details. This small tweak can significantly improve your conversion rates. So, let’s dig into how we can optimize various steps in our process to create a seamless experience for our prospects and clients. Why User Experience MattersUser experience isn't just about looking pretty; it's about function and flow. When someone lands on your landing page, you want to minimize friction - friction is the death of conversions. That's why I always put the application right there on the landing page. We want them to fill it out immediately, without clicking over to another page. The key question to constantly ask is: Am I making this easy or hard for my users? Refining the Process: Practical Tips
Test, Refine, RepeatOnce you start driving traffic to your process, it's all about refining the user experience. Aim for the sweet spot where there's enough friction to qualify prospects, but not so much that it drives them away. Thinking Outside the BoxUser experience isn’t just about forms and videos. Think broader. For instance, consider implementing a chatbot that pops up if someone lingers on your page without taking action. This could answer their questions and nudge them toward filling out the application. The Competitive EdgeRemember, there are countless businesses offering similar solutions. What sets you apart could be the experience you provide. It’s these little enhancements that can make a big difference. Let me share a personal example to drive this point home. Recently, I started incorporating a few changes on my own pages. For instance, we added a sticky video feature. Now, when users scroll down, the video follows them. Another tweak was making our application form go full-screen to reduce distractions. We also paused the video if the user navigated to another tab, ensuring they stayed engaged with our content. These minor adjustments have already shown promising results in terms of engagement and conversion rates. Homework: Evaluate and ImproveHere’s a little homework for you: revisit your application/acquisition process. Scrutinize each question. Is it essential? If not, axe it. Can you ask it differently? Try it. Explain why you're asking it. Test these changes and see how they affect your completion rates. Next, think about the overall user experience. How can you make it smoother and more engaging? Remember, even small tweaks can lead to significant improvements. Final ThoughtsUser experience is not just a fancy term; it’s the linchpin of your business success. By focusing on these details, you can create a more efficient, enjoyable process for your clients, leading to better results for both them and you. Until next time, keep refining, keep improving, and remember—it's the little things that make a big difference. Nicholas “Smooth” Kusmich . |
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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