The Bottom LineRead time: 3.5 minutes. Hey Reader, Let’s get straight to it: as high-ticket business owners, we’ve all been there. You’re throwing money into ads like you’re at the craps table, and at the end of the day, you’re left wondering, “Am I actually making this work?” The truth is, you might be measuring the wrong thing. Forget the vanity metrics like impressions or clicks for a second. When it comes to driving sales for premium offers, there’s one KPI that rules them all: cost per qualified call. Here’s how you can master it. Step 1: Know Your NumbersFirst things first: we need to nail down some baseline metrics. Ask yourself:
Step 2: The Magic FormulaNow, divide your acquisition budget ($2,000) by your close rate (4 calls per sale in this case). $2,000 ÷ 4 calls = $500 per call This means you can comfortably spend up to $500 to generate a single qualified call while staying profitable. Step 3: Test, Measure, and OptimizeHere’s the golden rule: If an ad generates a qualified call for $500 or less, it’s a winner. If not, it’s a loser. Simple, right? But let’s take it further:
All of these are technically within budget, but you’d be crazy not to allocate more spend toward Ad B, slightly less to Ad A, and cut Ad C. This isn’t favoritism—it’s math.
Step 4: Avoid the PitfallsHere’s where most people get tripped up:
Step 5: Stay Focused on the EndgameAt the end of the day, your job isn’t to become a data scientist or an ad ninja—it’s to consistently generate qualified calls at or below your target cost. That’s it. No need to obsess over click-through rates or engagement stats unless they directly inform this metric. Bonus Tip: Spotting TrendsIf you notice calls creeping above your $500 threshold, don’t panic. Instead, ask:
Sometimes small tweaks—like fresh visuals or tighter audience targeting—can work wonders. Final Word: Play the Long GameThis isn’t about hitting a home run with every ad. It’s about understanding your math, staying disciplined, and iterating over time. With this framework, you’re not guessing—you’re building a predictable, scalable system for attracting high-quality leads. So next time someone asks how you manage ad spend, you can confidently say, “It’s not about the spend—it’s about the return. And I know my numbers.” Now, get back to optimizing those ads like the high-ticket boss you are. To your success, Nic “metrics that matter” Kusmich PS. View my latest YouTube Video here, Generating High-Ticket Sales Conversations P.P.S. Ready For More Calls On Your Calendar? . |
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. *I am hosting a LIVE Group Consulting Call on Zoom on Feb 18th @ 10am PT. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free Hey Reader, Let’s clear something up once and for all: ✅ If you’re selling high-ticket offers, a 3-6X return on ad spend (ROAS) is absolutely possible.✅ If you’re selling low-ticket offers, breaking even (or losing money) is almost guaranteed...
The Bottom Line Read time: 3.5 minutes. *Every 2 weeks, I am hosting a LIVE Group Consulting Call on Zoom. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free (then $27 for each call you choose to attend after that. This is not a subscription) Hey Reader, Let’s get one thing straight: half of marketing is just choosing the right audience. You can have the world’s best messaging, but if you’re speaking to...
The Bottom Line Read time: 3.5 minutes. *Every 2 weeks, I am hosting a LIVE Group Consulting Call on Zoom. Open to anyone who wants personalized advice on how to amplify their marketing. Use coupon code: "firstfree" HERE to get your first one free (then $27 for each call you choose to attend after that. This is not a subscription) Hey Reader, There’s one simple shift that, if you truly get it, will completely transform your marketing. Ready? Here it is: 🚨 Your landing page is never about...