Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line - The Game of Constraints: Your Unlikely Hero in Disguise
The Bottom LineRead time: 3.5 minutes. Hey friend, Today, I'm here to spin you a yarn about an unlikely hero in the saga of business success: the “Game of Constraints”. Let's take a stroll down hypothetical lane. Consider one of my clients Amanda, who found herself in a pickle when the idea of never sending another DM was floated. The horror, the disbelief! (because that was the only way she got new clients). But then, the lightbulb moment - reimagining client acquisition as a thrilling adventure rather than a chore. And let's not forget about yours truly. I played this game by limiting myself to a mere three hours of focused work a day. Sounds like a mini-vacation until you realize it's not about sipping margaritas but about laser-focused productivity. This constraint forced me to be better with my time slicing through tasks with the precision of a sushi chef rather than wasting away hours aimlessly scrolling through social. The beauty of the Game of Constraints is that it's not just about making lemonade out of lemons; it's about opening a lemonade franchise when life decides to be generous with its citrus offerings. It's about asking, "What if I had to run my business using only carrier pigeons?" and then actually figuring out how to make those pigeons the most efficient messengers since the Pony Express. So, how does one master this game? Start by looking at your business as if it's a game of Jenga. Identify each block as a process or strategy you currently use. Now, imagine pulling out the most crucial blocks without letting the tower topple. This exercise doesn't just test your architectural prowess; it reveals the robustness of your business foundation and your ability to dance on the tightrope of innovation. As we navigate this game, let's not forget to infuse our journey with humor. After all, if we can't laugh at the absurdity of sending smoke signals to schedule our next board meeting, what can we laugh at? This week, I dare you to experiment with embracing new constraints, no matter how bizarre or daunting they may seem. You might just find that these limitations are the plot twists needed to turn your business story from a predictable sitcom into an edge-of-your-seat blockbuster. Here's to finding humor in the hurdles and turning constraints into your crowning achievements. It doesn't mean you have to use them all. But at least you start thinking outside the box. Until our next adventure, keep playing, keep laughing, and keep winning. All the best, Nicholas “constrained” Kusmich . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader, Today, I want to dive into something that’s going to sound counterintuitive to all the “be original” advice we’re bombarded with daily. Let’s talk about copywriting—and no, I’m not just talking about the craft of writing persuasive text. I’m talking about “copying” the right stuff to take your marketing to the next level. Now, why do we call it copywriting? Some people think it’s because we’re writing “copy,” but I’m convinced it’s because,...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s dive into something that’s probably holding back more sales than we’d like to admit: objections. You know, those pesky little “buts” that creep up right when you think you’ve got someone ready to sign on the dotted line. Objections are a natural part of the sales process, but how you handle them can be the difference between a sale and a missed opportunity. And today, I want to talk about a unique way to overcome them—not by...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about something that a lot of people miss in their marketing: messaging. And not just any kind of messaging—the kind that speaks directly to your ideal prospect. You know, the one who’s ready to swipe their card for your high-ticket offer without batting an eyelid. I had an interesting conversation a couple of weeks ago with one of my coaching clients. They said, “Nic, I joined this program because I want to know how to speak to...