Nicholas Kusmich

The Bottom Line - Irresistible Notes App Ads

Published 23 days ago • 2 min read

The Bottom Line

Read time: 3.5 minutes.

Hey friend,

Ever stumbled upon an ad that made you do a double-take, not because it was flashy or loud, but because it felt so familiar? Well, buckle up, because I’m about to spill the beans on the Notes App Ad Framework - a game-changer in the ad world that’s as simple as it is genius.

Imagine this: You’re scrolling through your feed, and bam! A “note” pops up. Not just any note, but one that looks like it's straight out of your iPhone's Notes app. Your first thought? "Did I write this?" But no, it's an ad - and a darn effective one at that.

Why Notes App Ads? 🤔

Let's face it, we're bombarded with ads left, right, and center. But a note? That's personal. It's familiar. It's the digital equivalent of finding a handwritten letter in your mailbox amidst a pile of bills. It stands out because it blends in - a paradox that only the savviest marketers dare to navigate.

The Framework Unveiled 🛠️

Here’s the scoop on creating a Notes App Ad that even your most ad-averse prospect can't ignore:

The Hook: Start with a question. But not just any question - one that your ideal client would scream "YES!" to in their sleep. This isn't about trickery; it's about striking a chord with the very problem they're itching to solve.

The Checklist: Ah, the beauty of simplicity.
Three bullet points: one to stop the scroll (literally, say "Stop Scrolling"), one to direct action ("Watch the video on the next page"), and one to seal the deal ("Schedule a call"). And guess what? The first one's already checked off because, hey, they're reading your note!

The Emoji: Yes, those little digital expressions we have a love-hate relationship with. In the context of a note, they're not just acceptable; they're encouraged. They add a touch of humanity to the digital canvas.

The Proof: Cap it off with a screenshot of a testimonial or some jaw-dropping results. This isn't just any image; it's proof that you're the real deal, packaged in the most unassuming wrapper.

Why It Works 🚀

It's the digital marketing equivalent of a Trojan Horse. It sneaks past defenses because it doesn't scream "ad." It whispers, "I'm just like you, and I have something you might like." And in a world where trust is currency, that's gold.

But Wait, There's More! 🎁

This isn't about replacing all your ads with notes. It's about adding another weapon to your arsenal. Test, tweak, and find the perfect blend. The Notes App Ad isn't just an ad; it's a conversation starter, and in the high-ticket business game, conversations are where the magic happens. Qualified Conversations lead to Quick Conversions.

Your Mission, Should You Choose to Accept It...

Experiment. Create three to five variations of your note. Play around with the questions, the emojis, the screenshots. And remember, this isn't just about getting clicks; it's about sparking connections to lead to conversations.

So, friend, are you ready to turn your prospects' scrolls into stops? To transform their curiosity into action? Dive into the world of Notes App Ads, and let the pages of your business story fill with success tales that even the skeptics can't ignore.

Until next time, keep rewriting the ad playbook and making the digital world a tad more personal.

All the best,

Nicholas “Notes App Ad” Kusmich

P.S. Got a burning question or a topic you'd like me to tackle next? Drop me a line, and let's make your high-ticket journey a ride to remember!

P.P.S. Ready For A Windfall Of Sales Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much less costs, without using an old, outdated traditional funnel... Interested? Learn more here →


Nicholas Kusmich

Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at

Read more from Nicholas Kusmich

The Bottom Line Read time: 3.5 minutes. Special Announcement: If you sell a premium service (a high-ticket offer) and need more QUALIFIED leads on your sales team’s calendar, I made a video that shows you how we’re getting up to 4X more qualified appointments at 1/10 the cost of a ‘traditional’ funnel. Watch it here and schedule a call if you’d like to discuss → Hey Friend, Today, I'm peeling back the curtain on something I like to call the KPI...

2 days ago • 2 min read

The Bottom Line Read time: 3.5 minutes. Hey friend, Let’s dive into the enchanting realm of text-based ad creatives, where simplicity reigns supreme and effectiveness soars sky-high. Forget the daunting hurdles of video production - no more fretting over lighting, audio, or that pesky post-editing! Today, we unravel the spellbinding simplicity and sheer power of text-based ads, a tool so potent yet so wonderfully straightforward. Imagine crafting an ad as easily as whispering a spell. One...

9 days ago • 2 min read

The Bottom Line Read time: 3.5 minutes. Hey friend, Ever feel like you're juggling too many balls, trying to keep them all in the air, only to realize you're actually juggling chainsaws? And, oh, they're on fire? Welcome to the world of high-ticket business, where every conversation can be the difference between a spectacular win or a fiery miss. But fear not, I've got just the trick to keep you devilishly productive and not just a devil in distress. Introducing the Magic 18 lead process!...

16 days ago • 3 min read
Share this post