Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
How to Unlock the “Disneyland Secret” for Easy Revenue Growth
The Bottom LineRead time: 3.5 minutes. Special Opportunity: If you have a winning offer in the info space and are currently running ads but a) you’re not thrilled with the current results (ie. they plateaued) or b) you’ve hit a ceiling and can’t scale past it. I have a couple of spots that opened up in our agency to run your META ads. Here is the deal. We have a simple policy. We outperform your current results or you don’t pay and get a full refund. Simple as that. Either we earn you as a client or we don’t. And you are not at risk. To schedule a short call to discuss please fill out this form here - https://nicholaskusmich.typeform.com/agencyapp and you’ll be redirected to schedule a call. ——– Hey Reader, Have you ever found yourself in a seemingly endless line, your feet aching, as you inch forward at the pace of a snail, all for a fleeting moment of thrill? If so, welcome to the club - or should I say, welcome to the queue at Disneyland. (I just got back from Hong Kong Disneyland so the thought is fresh in my mind). Let’s take a whimsical journey to Disneyland Hong Kong, where amidst the magic and Mickey Mouse ears, I stumbled upon a revelation so profound, it had me rethinking the very fabric of business strategy. Picture this: me and my little troop, armed with our FastPasses, strutting past the crowds with the swagger of royalty. Yes, you heard it right, FastPasses - Disneyland’s golden ticket to bypassing those soul-crushing lines. Now, here’s the kicker, and it’s not just the rush of jumping queues or the bewildered looks from the waiting crowd. It’s the realization that Disneyland, in all its enchanting wisdom, has mastered the art of upselling without adding more customers. They’ve unlocked a premium upgrade, an elite pass to a superior experience, and let me tell you, it’s pure genius. The Magic of the Premium Upgrade In the realm of business, especially for us, the connoisseurs of premium services and high-ticket offers, the principle is strikingly similar. It’s not about adding more to the pile; it’s about enhancing the value of what’s already there. It’s about offering your clients a FastPass to success, a premium upgrade that catapults them to the front of the line, all while elevating their status and yours. Imagine adding to your service an upgraded “FastPass lane”. It’s not about piling on more features or content; it’s about providing an accelerated path to results, a VIP experience that screams exclusivity and prestige. It’s about saying, "Yes, you can bypass the standard journey and leap directly to the front, to the premium, to the extraordinary." How to Implement Your Own ‘Disneyland Strategy’ Identify Your FastPass: Look at your offerings and ask yourself, "What’s my FastPass?" What is an offer I can provide to my current clients that will help them achieve their goal faster and with more ease? It could be anything from done-for-you service, one-on-one access, or a bespoke service that offers a shortcut to the desired outcome. Remember, it’s not about more; it’s about better and faster. Premium Pricing for a Premium Experience: Just as Disneyland isn’t shy about its FastPass pricing, neither should you be. Your premium upgrade is the golden ticket for those who value their time and results over anything else. Price it not just for its value, but for the exclusivity it offers. Scalability and Exclusivity: Ensure your premium offer is scalable but maintains its exclusivity. Whether it’s direct access to you or a specialized service, it should be something not everyone opts for but is available for those who truly desire it. Introduce at the Right Moment: Just like the strategically placed FastPass offer right when the line seems unbearable, introduce your premium upgrade at a moment of need or desire. It could be at the point of sale or during a pivotal moment in your client’s journey with you. Status and Prestige: Elevate the premium upgrade to not just a service but a status symbol. It’s not just about what it does but how it makes your clients feel - exclusive, prioritized, and ahead of the game. A Tale of Two Lines As I walked away from that 45-second whirlwind ride in Disneyland, $300 lighter but hours of waiting time richer, I couldn’t help but chuckle at the brilliance of it all. The premium upgrade is more than just a faster route; it’s a testament to the value of time, exclusivity, and the sheer joy of leaping over hurdles toward success. So, friends, I invite you to ask yourselves, “What’s my business's FastPass?” What is a premium upgrade I can offer to my clients? How can you transform your clients' journey from the weary line to the front of the ride, all while adding a sprinkle of magic to their experience and your revenue? In the end, it’s not just about the thrill of the ride but the journey there. Let’s make it one worth remembering, shall we? To your accelerated success, Nicholas “fast pass” Kusmich . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. Hey Reader, Today, I want to dive into something that’s going to sound counterintuitive to all the “be original” advice we’re bombarded with daily. Let’s talk about copywriting—and no, I’m not just talking about the craft of writing persuasive text. I’m talking about “copying” the right stuff to take your marketing to the next level. Now, why do we call it copywriting? Some people think it’s because we’re writing “copy,” but I’m convinced it’s because,...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s dive into something that’s probably holding back more sales than we’d like to admit: objections. You know, those pesky little “buts” that creep up right when you think you’ve got someone ready to sign on the dotted line. Objections are a natural part of the sales process, but how you handle them can be the difference between a sale and a missed opportunity. And today, I want to talk about a unique way to overcome them—not by...
The Bottom Line Read time: 3.5 minutes. Hey Reader, Let’s talk about something that a lot of people miss in their marketing: messaging. And not just any kind of messaging—the kind that speaks directly to your ideal prospect. You know, the one who’s ready to swipe their card for your high-ticket offer without batting an eyelid. I had an interesting conversation a couple of weeks ago with one of my coaching clients. They said, “Nic, I joined this program because I want to know how to speak to...