Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
How to Scale Effectively - From $5K to $25K Ad Spend Without Breaking a Sweat (or Your Budget)
The Bottom LineRead time: 3.5 minutes. *View my latest Podcast here, 'Bob Proctor Passed On His Baton - An Interview With Arash Vossoughi' Hey Reader, Just the other day I had a client tell me they were doing 3.5X ROAS on cash collected and over 10X ROAS on total revenue using our Fast Track process. First, if this is you, you’re already winning with a 3.5x ROAS on cash collected and over 10x on total revenue—huge congrats! That’s the kind of math most marketers would trade their left arm for. Now, the next step is ramping up your ad spend without throwing off your entire system. Here’s the blueprint. 1. Ad Spend: It’s Not a Fixed Amount, It’s a Metric-Driven ToolI’m never a fan of ad budgets being a fixed amount each month…. Forget setting a hard monthly spend limit. Instead, let your results guide your ad budget. As long as your key numbers hold steady—cost per call, closing rate, and cash collected ROAS—you can increase your spend. Here’s the play when things are working well:
Scaling is less about throwing money at ads and more about gradually increasing spend while keeping your metrics in check. 2. Duplicate Your WinnersOnce you’ve hit the ceiling on spend for a winning ad set, it’s time to duplicate. Let’s say you have one ad set pulling in 10 calls per day. Duplicate that exact ad set, and now you’ve got two identical winners running side by side. Theoretically, that doubles your call volume. In practice, it’ll vary, but you’re building scale. Pro tip: Start the duplicate ad set at the original budget and gradually increase it. Don’t jump from $100 to $1,000 in one go—META’s algorithm hates drama. 3. Always Be TestingDon’t just rest on your current winners. Allocate a portion of your budget—10-20% is a good rule—to test new creatives and copy. Think of this as “R&D” for your ads.
4. Test Different Conversion ObjectivesHere’s where it gets fun. Instead of only optimizing for your current goal (e.g., completed registrations or scheduled calls), test other objectives:
Some objectives may not perform as well as your current one, but others might surprise you by exceeding expectations. The key is to keep everything under your cost-per-call threshold. 5. Redefine “Winners” in ScalingScaling isn’t about finding the cheapest calls; it’s about maximizing volume without exceeding your budget caps. Example:
Most people would kill the $400+ sets and go all-in on the $200 set. But you’re not most people. As long as each set stays under $500, keep them running. The goal here isn’t just efficiency; it’s scaling total volume. 6. The Ultimate Scaling MindsetThink of scaling as running a relay race, not a sprint. Gradual increases in spend, methodical duplication of winners, and constant testing keep you in the game without burning out your audience or breaking your metrics. Ad spend isn’t a cost; it’s an investment. The goal is simple: turn $1 into $3.50 (or $10 on revenue!) as many times as possible. Follow the steps above, and 2025 might just be the year you hit your $35K/month or $350k/month ad spend while maintaining your stellar ROAS. Let’s go get it! PS: If you’re still seeing roadblocks on the scaling path, hit me up. I’ve seen what works and what doesn’t—no need to figure this out alone. PPS: Ready For More Calls On Your Calendar? . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
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