The Bottom Line

Read time: 3.5 minutes.​
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*View my latest Podcast here, 'Bob Proctor Passed On His Baton - An Interview With Arash Vossoughi'

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Hey Reader,

Just the other day I had a client tell me they were doing 3.5X ROAS on cash collected and over 10X ROAS on total revenue using our Fast Track process.
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So his next question was - how do I effectively scale from $6k-$10k monthly ad budget to $30k+ monthly budget?
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Here is how I responded…

First, if this is you, you’re already winning with a 3.5x ROAS on cash collected and over 10x on total revenue—huge congrats! That’s the kind of math most marketers would trade their left arm for. Now, the next step is ramping up your ad spend without throwing off your entire system.

Here’s the blueprint.

1. Ad Spend: It’s Not a Fixed Amount, It’s a Metric-Driven Tool

I’m never a fan of ad budgets being a fixed amount each month…. Forget setting a hard monthly spend limit. Instead, let your results guide your ad budget. As long as your key numbers hold steady—cost per call, closing rate, and cash collected ROAS—you can increase your spend.
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If the numbers are working, spend more. If they are not, hold back.

Here’s the play when things are working well:

• This week, you’re spending $5K. Next week, bump it to $5.5K or $6K. Watch what happens.
• If your ROAS and cost per call stay consistent, add another $500 or $1,000 the following week. Rinse and repeat.
• When you see diminishing returns (i.e., cost per call creeps up too much), pull back to the sweet spot.

Scaling is less about throwing money at ads and more about gradually increasing spend while keeping your metrics in check.

2. Duplicate Your Winners

Once you’ve hit the ceiling on spend for a winning ad set, it’s time to duplicate.

Let’s say you have one ad set pulling in 10 calls per day. Duplicate that exact ad set, and now you’ve got two identical winners running side by side. Theoretically, that doubles your call volume. In practice, it’ll vary, but you’re building scale.
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It’s better to have 2 ad sets getting 10 calls each, then trying to get 1 ad set generate 20 calls.

Pro tip: Start the duplicate ad set at the original budget and gradually increase it. Don’t jump from $100 to $1,000 in one go—META’s algorithm hates drama.

3. Always Be Testing

Don’t just rest on your current winners. Allocate a portion of your budget—10-20% is a good rule—to test new creatives and copy. Think of this as “R&D” for your ads.

• Find Your Next Winner: When something beats your current best, scale it up.
• Bank the Extras: Store your “almost winners” for when your top performers start to fatigue. (Hint: Ads have a shelf life. Always have backups ready to go.)

4. Test Different Conversion Objectives

Here’s where it gets fun. Instead of only optimizing for your current goal (e.g., completed registrations or scheduled calls), test other objectives:

• Leads: This can bring in a wider net of prospects for nurturing.
• Landing Page Views: Great for building an audience.
• Engagement: Boosts brand visibility and builds trust.

Some objectives may not perform as well as your current one, but others might surprise you by exceeding expectations. The key is to keep everything under your cost-per-call threshold.

5. Redefine “Winners” in Scaling

Scaling isn’t about finding the cheapest calls; it’s about maximizing volume without exceeding your budget caps.

Example:

• Your max cost-per-call is $500.
• One ad set delivers calls for $200, another for $400, and a third for $450.

Most people would kill the $400+ sets and go all-in on the $200 set. But you’re not most people. As long as each set stays under $500, keep them running. The goal here isn’t just efficiency; it’s scaling total volume.

6. The Ultimate Scaling Mindset

Think of scaling as running a relay race, not a sprint. Gradual increases in spend, methodical duplication of winners, and constant testing keep you in the game without burning out your audience or breaking your metrics.

Ad spend isn’t a cost; it’s an investment. The goal is simple: turn $1 into $3.50 (or $10 on revenue!) as many times as possible. Follow the steps above, and 2025 might just be the year you hit your $35K/month or $350k/month ad spend while maintaining your stellar ROAS.

Let’s go get it!
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Nic “Scaling” Kusmich

PS: If you’re still seeing roadblocks on the scaling path, hit me up. I’ve seen what works and what doesn’t—no need to figure this out alone.

PPS: Ready For More Calls On Your Calendar?
The best way I can help you is by showing you how to get more QUALIFIED sales leads, at much lower costs, without using an old, outdated traditional funnel... Interested? Learn more here → https://scale.nicholaskusmich.com/fast-track

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