Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Secret Sauce to High-Converting Video Ads Without Breaking a Sweat
The Bottom LineRead time: 3.5 minutes. SPECIAL NOTICE! Thank God BF Is Over! Since I wanted to join in on all the fun (and hopefully all the madness is settled), I was looking for the best way to offer value to you. I may regret this, but I am extending this special offer until December 8th... consider it a POST BF special. For 6 years, I hosted The Art Of Lead Generation Implementation Intensive worldwide, where participants paid up to $10,000 each for a seat. We sold the recordings for a very short time a couple of years ago for $3997. This is the best system for you if you generate leads before selling something (or offering a sales call). It's the most comprehensive and effective approach for lead generation. In fact, it's responsible for hundreds of millions in sales from everyone who has used it. Anyway, I thought I'd try something for this post Black Friday week in the spirit of giving. For this week only, you get to Pay What You Can and name your price for this $4000 program. No order bump, no upsell, no funnel, no shenanigans. This is the first and last time I'll be doing this for this program, and then it goes back into the vault, so if you're remotely interested, this is your chance. Get it HERE --> https://shop.nicholaskusmich.com/products/the-art-of-lead-generation Alright, friends, let’s talk video ads. The gold standard of ad creativity that everyone tells you to use but no one tells you how to do right. And before you start hyperventilating at the thought of being camera-ready or producing Spielberg-level content, take a deep breath. I’ve got a strategy here that makes this process not just manageable but downright effective. Ready? Let’s dive in. Step 1: Walk Before You Run – Start with Static AdsThink of static ads as the appetizer before the main course. Why? Because they’re quick, low-commitment, and pack enough punch to tell you what’s working without the production effort of a video. A great static ad can be as simple as a text-based post – and yes, text-based ads are underrated heroes in the advertising world. Here’s the play:
Step 2: Commit to Video – But Do It Smarter, Not HarderNow that you’ve found the hook your audience loves, it’s time to level up to video. I get it – shooting videos feels like more work. But that’s why you’ve already done the heavy lifting by testing your concept with text-based ads. Your video just needs to follow the formula. Here’s how to make it happen: A. Vertical Is Your New Best FriendAlways shoot your videos vertically. Why? Because platforms like Facebook and Instagram love that format. But wait! There’s a catch. Facebook crops things. If you upload raw 9x16 vertical footage, there’s a chance your carefully curated shot will get cropped in weird ways. And no one needs to see half your forehead cut off. B. Optimize With a Simple ToolEnter the Captions App (or CapCut, if you prefer). This little tool will save your life and your creative dignity. Here’s what to do:
Bonus tip: If you’re feeling fancy, you can make the captions pop with colors or animations and even emoji’s. But let’s not get carried away – the content matters more than the glitz. Step 3: Rinse and Repeat – Test VariationsYou’ve got your first video ad, polished and ready to go. But here’s the harsh truth: one video is not enough. In the wild world of Meta ads, even the best-performing creatives have a shelf life. So, what do you do?
The key here is volume. Not throw-everything-at-the-wall-and-hope-for-the-best volume, but calculated testing. Constantly have new content ready to keep your campaigns fresh and relevant. Step 4: Know Your Metrics – And Live By ThemHere’s where it all comes together. It doesn’t matter how cool your video looks or how much your mom loves it. If it’s not hitting your KPIs, it’s gotta go. Let’s break it down:
Step 5: Keep the Machine RunningThe truth about ads – especially video ads – is that there’s no finish line. Your creative will fatigue. Algorithms will change. Audience behaviors will shift. And that’s okay. The beauty of the system we’ve just outlined is that it’s built to adapt. As long as you keep testing and refining, you’ll always have something fresh to throw into the mix. Final Thought: Perfection Is OverratedIf you’re waiting for the perfect ad, the perfect lighting, or the perfect script, stop. Done is better than perfect. Your audience isn’t looking for a Hollywood production. They’re looking for authenticity, relatability, and a solution to their problems. So grab your phone, hit record, and remember: your next winning ad is just one test away. Now go out there and dominate those video ads like the pro you are. Your next qualified sales call is waiting – don’t keep them waiting too long! 🚀 Enjoy and Deploy, PS. View my latest Podcast here, 'Generating 8 Figures in 18 Months: An Interview with Voss Coaching Co CEO & Co-Founder Mykie Stiller' P.P.S. Ready For More Calls On Your Calendar? . |
Nicholas Kusmich
Founder of the H2H Media Group is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don’t suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at https://www.nicholaskusmich.co/
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, 'Bankruptcy to 9-Figure Exit - An Interview With Brad Pedersen' Hey Reader, The holidays are upon us, and that age-old question pops up like a relative asking about your relationship status: “Should I run ads during the holidays?” First off, let me say this: there’s no one-size-fits-all answer. But don’t worry; I’m about to give you the framework to decide—because winging it isn’t a strategy and for some this is a make or...
The Bottom Line Read time: 3.5 minutes. *View my latest Podcast here, 'Building a $100M Business and How To Avoid Entitled Kids - An Interview With Tom Kelly' Hey there, friend! Let’s dive into a topic that has the power to supercharge your business faster than you can say “ROI”: testimonials and endorsements. If you’re not already harnessing the mighty weight of social proof, buckle up, because today we’re going to talk about why it’s the most underrated asset in your marketing toolbox—and...
The Bottom Line Read time: 3.5 minutes. SPECIAL NOTICE! BLACK FRIDAY SUCKS! J/K go buy stuff to your heart's content.I may regret this, but let's give it a go....For 6 years, I hosted The Art Of Lead Generation Implementation Intensive worldwide, where participants paid up to $10,000 each for a seat.We sold the recordings for a very short time a couple of years ago for $3997. This is the best system for you if you generate leads before selling something (or offering a sales call). It's...